Audio branding is defined as the strategic and consistent use of sound to increase equity or value of the marks. We all know characteristic trademark sounds, like Windows’ start up . The visual aspect of a brand is very important, but currently, we cannot ignore the audio aspect. This task is certainly complex, so today we suggest an idea that can help with audio for your audiovisual projects: Text-To-Speech For Audio Branding For Your Business.
Auditory marks are made, as certain sounds are related to some important functions in life. Sound elements have been commercially produced and strategically used since the early 20th century. These brand management processes build characteristics to identify, recognize, differentiate, remember and link. The sounds complement the company’s corporate identity in marketing, which for a long time was mainly separated visually. Length, voice sections, and positioning of sounds in the foreground or background of advertising media are frequent decision criteria in acoustic brand elements. The most common are the Audio Logo, the Telephone Waiting Sound, the brand voice, the brand song, and the soundscape.
Best Text-To-Speech For Audio Branding For Your Business
1. Woord
Woord is a free online TTS software with a variety of useful features. It contains more than 50 languages, including a variety of dialects; it also allows one to choose between masculine, feminine, or non-binary voices. All of these features are available for free, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the free edition. With this program, you may also adjust the voice’s speed and format.
However, we recommend that for commercial use you buy a paid subscription, as they are low cost and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files.
2. Azure Microsoft
Azure Microsoft is a cloud computing service created by Microsoft, to build, test, deploy, and manage applications and services using its data centers. It counts with outstanding natural sounds that emulate human speech. These include 119 languages and dialects, consequently offering 270 possible voices. It also has fine-grained audio settings for deciding the tempo, pitch, pronunciation, pauses, and other factors. You can look up Azure Microsoft for free on the internet. The free version of this program allows five audio hours and 0.5 million characters per month. And all of your creations seem to be suitable for commercial uses.
3. Capti Voice
Capti Voice offers a free tier with the following features: switch seamlessly between devices, save your files for later and access them offline, as well as it lets you personalize text color and fonts, and allows you to skip to the next or previous sentence, paragraph, heading, page, bookmark, etc. Besides, Capti Voice is an assistive and versatile service for lots of people. In fact, it is an excellent tool for students, language learners, busy professionals, or visually impaired people. Not only does this app allow you to hear your uploaded documents, but it also lets you take photos of texts and then listen to them.
Also published on Medium.