The Interactive Advertising Bureau (IAB) is an American trade association that develops and promotes policies, training, and industry standards for interactive media. The organization’s membership consists of online advertising professionals who use the collective expertise of the members to negotiate standardized contracts, oversee industry technology efforts, and help maintain ethical business practices throughout the Internet advertising supply chain.
Since the inception of online advertising, there have been numerous attempts of categorizing it into groups. One such attempt was made by Interactive Advertising Bureau (IAB). IAB is a trade association that develops industry standards for Internet advertising. In 1999, IAB devised a list of 5 core dimensions to classify ads: content, creative, media, targeting and products.
IAB classification is an established, worldwide classification system that is widely used by advertising industry companies. It provides a common language to accurately categorize the product and services of advertisers, agencies, media companies and publishers
How to classify web ads
We recommend Klazify, which can detect content on URLs, whole websites, and IP addresses, which makes it perfect for the tassk. Every API answer is also in JSON format, making it simple to understand and integrate into your project. This program stands out because it uses powerful machine learning to classify billions of web pages.
Customers may use Klazify‘s domain classification to quickly deploy services including Internet filtering, subscriber statistics, advertising networks, and fraud protection.
This website is a real-time data firehose that runs on HTTP. Furthermore, the web crawlers of Klazify are continually examining and categorizing new and current websites.
How to use it
- To access the API key, go to www.klazify.com.
- Copy the Google Store URL for the software you want into the box provided, then confirm that you are not a robot before submitting.
- The API response will then be sent to you in the programming language of your choice. JSON, Python, and PHP are all used by Klazify.
- Choose the best outcome and save it. Then you’re free to do anything you want with it.
Is This a Risk-Free Option?
Yes, it most certainly is! This platform will travel to the proper domain name or URL, collect data, and create suitable categorizes using an IAB V2 Standard classification taxonomy, which may be used for 1-to-1 personalisation, marketing segmentation, internet filtering, and other uses. As a result, the URL or domain may be categorized into a number of different groups.
Klazify‘s categorization is great for internet filtering and security apps since it can handle almost any foreign language or domain.
Also published on Medium.