How can you promote your fitness brand without falling into traditional methods? In this article, we introduce you to an effective way to spread the word without spending a lot of money or time. Its name is email marketing and it has all the features your company needs!
If you have a fitness brand or own a gym, you should know that sometimes social media ads are not enough to help you sell. You have posted your products or services and told your audience pieces of advice about their health. Also, you have offered promotions or even made a contest. But marketing has a wide-open range of alternatives and for getting better results most times is better to combine them.
So, you already had visited a radio program to tell the benefits of physical exercise, what’s next? Well, we can suggest you try an email marketing approach. Yes, maybe it sounds weird for a company that gets their money from people that go to a place to train themselves. We mean that we were used to seeing advertising on the streets, in magazines, on media, or on Instagram but we receive emails from other issues.
Well, that’s the point. If every shop -or professional- we know sends us emails to keep us updated, why can’t fitness businesses do the same? It is easier than it sounds, we assure you. The thing is that you figure out what differentiates you from your competition and can exploit it in a creative format. Then, you will increase your reach and your brand will take a higher jump on the run to success.
The first step is to collect emails from your actual customers and you can do it by asking them in person. For example, take a form and put it in a visible spot in your gym. Tell your clients you are building an online community to share your knowledge. But, at the same time, explain why it could be better than your social media accounts. Because you will share first-hand information on this channel and the ones who subscribe will get a discount. You can think of something that your people appreciate and give them a sense of deeper belonging.
The second is to choose an email marketing platform that helps you design, organize and deliver your emails without complications. There is no need for a paid subscription, at least at the first stages. The most important investment you are going to make is to share content that your customers and potential clients will love. You know them better than anyone! Gives them the information they need to improve their routines. Become a guide through an application that people use all the time.
As we said before, email marketing is a great way to connect with your customers, prospects, and community. When done right, it can deliver powerful results. But it’s not easy to find an email marketing service that supports the entire lifecycle of your email program—from personalization and segmentation to testing and sending.
Postr comes with content-ready, responsive email templates that look great in all major email clients. You can talk about sports betting and send almost 1,000 emails to 200 subscribers. And you will never be charged extra for the great support! Just create a free account today to start growing!