To understand better how your customers and competitors behave, it can be really useful to know which technology they’re using to run their website. Here, we explain to you how to get this information.
When we talk about tech, we’re referring to which softwares or tools does the company use to measure the engagement and success of their website. Some of them can be Google Analytics, Oracle, and Amazon Ses, among others. This can help you to understand better how they make their website successful and apply the same thing to yours.
So, how can you get this information? First, you need to understand what an API is and how is it useful in this case. An API is an interface that connects two applications and allows them to communicate. When you make a request to an API, it gathers information from another place and provides it to you.
With this explained, you can see that you can use an API to ask which tech is a specific website using. What’s important here is to find the perfect software that provides you with it so you can save time and money avoiding those which can’t help you.
How To Get This Information
To explain better how an API works, we will use Klazify, since we believe it’s the most complete one. This is a popular URL categorization API used for all types of purposes. It connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications.
To use it, you need to:
1. Go to www.klazify.com and sign in to get an API key. You can also try the software without login in, but we highly recommend you to do it.
2. Paste the URL of the company you want to check on the space given, confirm that you’re not a robot and submit it.
3. Then, you’ll obtain the API answer in some programming languages.
4. Search for the ‘tech’ tag and save the information.
The result will look something like this:
“tech”: [
“google_apps”,
“aws_route_53”,
“double_click”,
“amazon_ses”,
“mailgun”,
“stripe”,
“quickbooks”,
You can then use the API however you like and adapt it to any programming language.
Have This In Mind
If you want to utilize Klazify, keep in mind that his product supports both base domain URLs and complete path URLs. The first is the domain name and top-level domain (TLD), such as www.wsj.com. The second one corresponds to a specific place and allows for exceedingly deep analysis and classification of web information at the specified address. For instance, see https://www.wsj.com/articles/how-entrepreneurs-can-get-the-most-out-of-a-business-coach-11630678676.
Also published on Medium.