If you are looking for a way to get more information about your customers and then be able to build a very effective buyer persona then I recommend that you continue reading this article. As the following will detail aspects on how to do it.
A buyer persona, or simply person, is a fictional character that is constructed from the ethnography of a population (age, sex, country where they live, type of internet connection they have, zip code, city of residence, language, customs, beliefs, among many others), with similar psychological profile, qualities and behaviors. It should be noted that for the same product or service, a company can create different Buyer Personas profiles.
Understanding the buyer is critical not only for product development but also for the production of content that will guide the acquisition of new customers.
A good definition of Buyer Persona goes precisely through contact with your target audience so that in a quick analysis you can identify common characteristics among potential buyers.
The target audience is, in general, an encompassing part of the society to which you sell your products or services. The Buyer Persona is the representation of your ideal customer, in a more humanized and personalized way.
Therefore, you can obtain customer information to build the right buyer persona through the customer’s IP address. All this, thanks to an API.
For example, one of the current ones is ipXapi, which provides information about customers in real time and in a very precise way.
Here Are The Steps To Try It Out:
1. Go to www.ipxapi.com
2. Enter your IP address or click on the “look up” button.
3. Wait less than 2 seconds
4. Now you can access all the information.
The ipXapi database and API are integrated with a number of large ISPs. They are constantly providing information on new and existing IP ranges. Remember that there is a version that can be integrated into your website. With a monthly subscription, you will be able to access as a company member. You only need to register to use it and implement it as long as it is not for commercial use.