Effective brand messages are strongly based on insights.
According to on-demand content and rushy days, people don’t tend to be paying attention to what you have to say. UNLESS you say something catchy.
After all, customers expect more from us. They want personalized experiences, they need to be taken into account. Even so, people have the power to choose what to see and when.
So, in order to get into their desired content to see, we need to deeply know them.
What devices are they using? Do they have social media accounts? Where do they live?
Customer Profiling
Consumer profiling is the process of extracting value from data in order to learn everything you can about your target customers and the market in which they operate.
As companies today are placing insights as a priority number one to put customers first in everything they do, it’s getting to better campaign planning and brand positioning.
This method begins with a focus on your present consumers, then moves on to your ideal target audience and target market to ensure you’re looking at the correct individuals.
In order to get information in an automated way. And saving time and effort as well, there is software to make things easier.
Finally, Klazify will travel to the specified domain or URL, collect data, and categorize it according to an IAB V2 Standard classification taxonomy, which can be used for one-on-one customization, marketing segmentation, online filtering, and other purposes. As a result, the URL or domain can now be allocated to a category.
Data Evaluation
With Klazify, you have two options for domain processing:
1- Klazify searches the internet for new domains and re-indexes those that have already been classified.
2- Data from Outside Sources: Klazify is in charge of processing data from outside sources.
Advantages
Klazify is a scalable and secure system that can handle millions of requests while remaining stable even in high-traffic environments.
The APIs from Klazify is simple to use and integrate, saving you time.
The Customer Support Team is available to answer any questions you may have at any time.
Customers can get things done quickly since each endpoint is well-documented and offers examples.
Key Features
- Big Data: Klazify uses machine learning to effectively categorize billions of internet pages, making it one of the most accurate categorization systems on the market.
- Adaptable: Customers may swiftly deliver services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention using Klazify’s domain classification.
- Data Firehorse: Is it necessary for you to have access to the classified raw data stream? Klazify is a real-time data firehose that runs on HTTP.
- Futuristic: this technology can detect content on URLs, entire websites, and IP addresses, making it perfect for security devices that don’t have access to all URLs.
- Developer-Friendly: Each API answer is in JSON format, which is easy to understand and include in your software.
- Updated: Klazify’s web crawlers are constantly assessing and categorizing new and existing websites, producing real-time results, and maintaining a database.
Also published on Medium.