Are you looking for data to be able to perform a correct geographic segmentation? Do you need accurate and secure data? Then, I recommend you to stay and read on. This article will help you a lot.
Geographic segmentation is the division of the market by taking into account the geographical differences that exist between one place and another. Geographic segmentation helps to identify and analyze information about the physical location of people.
By doing this kind of segmentation it is possible to identify where your target audience is located. Also, which people are most important to your business and will help you guide them to the right place. Which is the audience you really want to reach.
Geographic segmentation:
Doing this type of country or city segmentation is one of the most important steps in all market research. You are going to discover in which city you are more successful. It is also important when designing your marketing strategy as it allows you to keep a focus and find the best and fastest way to reach your target audience.
But you may ask, how can I find out where visitors or potential customers are currently located? Well, through the IP address of the devices you can find out.
Technological tools:
There are many APIs that can be integrated into the site and thus discover and identify the location of the user, ipXapi is an example. With this tool, you will be able to get correct, accurate, secure, and quality information.
The ipXapi database and API are integrated with a number of large ISPs. They are constantly providing information on new and existing IP ranges. The data coverage is growing day by day, it currently supports more than 2 million unique locations. And it is present in more than 200,000 around the world.
In order to use all these services, you will have to go to www.pxapi.com/ there you will have to click on “Search” and you will be able to see all the data that is obtained through the IP address.
Don’t forget that there is a version that can be integrated into your site. With a monthly subscription, you will be able to access as a company.