So, the following illustrates how the Digital Marketing and Social Media Plan incorporates Bloom’s Taxonomy. Or how we can use it to our advantage to identify the team member who is best suited to complete each assignment, allowing us to develop their weaker skills. Continue to read Use A Taxonomy API For Your Commerce, we will also share with you a tool that will make the task easier: Text Classification IAB Taxonomy,
Digital marketing, social media, and education
Analyze
- Skill: Organize and break down parts. Detect meanings and translations.
- Some Verbs: Differentiate, Estimate, Compare, Investigate, Explain, Predict, Solve, Inspect, Integrate, Debate.
- Examples of Professional Actions: Based on the objectives, it establishes strategies and actions to achieve them. Argue what you want to achieve, how, and where. Establish Editorial Script and Crisis Protocol. Run an A/B test for the website. Integrates modifications from results. Investigate how to improve a campaign in Adwords or Facebook.
When we carry out a test to estimate traffic based on the usability of the web, we compare information to take a strategic direction to follow, or we integrate the crisis protocols and editorial script in the Plan, we are using the Analyze level.
Instead, in an ongoing digital marketing and social media plan, we analyze the data thrown into results and goal achievement.
Evaluate
- Ability: Judge according to criteria, compare and select ideas, and verify values.
- Some Verbs: Judge, Calculate, Decide, Weigh, Estimate, Defend, Convince, Recommend, Score, Qualify, Measure, Evaluate.
- Examples of Professional Actions: Use tools and applications to make decisions. Real-time monitoring. Evaluate the results to make decisions. Active listening. Calculate new indicators. Rate and recommend what works or doesn’t, both in a Plan and applications and tools. Decide how to maneuver and execute crisis protocols. Then, calculate if an Adwords campaign works.
So, for a developing Social Media plan, Analyze is the level of cognitive learning that develops decision making, deciding campaigns, actions, and strategies, or estimating expected results. It can also be the time when SMART goals are set.
So, if we are Analyzing the plan that already works, we will weigh the maneuvers that we must carry out in terms of strategy, actions, and objectives, we will make decisions and we will assess the indicators and results.
To Create
- Skill: Draw conclusions from information and its process. Create new ideas, and produce from the evaluation.
- Some Verbs: Argue, Propose, Invent, Manufacture, Formulate, Verify, Adjust, Design, Manage, Prepare, Devise, Elaborate, Develop, Produce.
- Examples of Professional Actions: Create a Social Media or Digital Marketing Plan from start to finish, assessing, modifying, and improving the current one. Then, create visual, text, and video content. Produce from all the information. Thus, he teaches and trains according to his experience, knowledge, and everything generated, adding value to the team. Finally, create a campaign on Adwords or Facebook.
At the highest level of cognitive learning, Create for the social media and digital marketing plan will be the most creative and inventive part. The managerial skills of the whole, from the management and command of a plan, the creation of the said plan, and most importantly, the skill of being able to use the information and experience to train colleagues in the department and other departments when it comes to digitizing a business.
Taxonomy Commerce: Check Text Classification IAB Taxonomy
So, Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy, specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. For example, race, politics, religion, or other personal characteristics that could result in discrimination.
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