If you are looking for the right and quick way to implement the use of IP geolocation APIs to implement new marketing actions, you are reading the right article, because here we will tell you how to do it.
Being able to identify the address of customers through an IP address helps to implement new marketing strategies. The Geolocation API serves as the foundation for Geomarketing, a structured marketing strategy based on geolocation data. That develops your actions based on where people live, circulate, or visit.
About Marketing Actions:
This type of strategy enables a company to better understand its target audience’s needs, preferences, and consumption patterns. As a result, its marketing becomes more efficient because it can better segment the audience and reach them at the most opportune times.
Geofencing ad technology, one type of marketing that allows you to target relevant advertising to consumers based on their location history, is a good example of this.
In order to be able to identify the address of the clients, an API can be used, which, together with the IP address, provides exact information about the user. One of them is for example ipXapi.
Information:
Consumers give it high marks because it provides accurate and precise information. It is free to use for non-commercial purposes. Furthermore, no API key is required. It is extremely simple to integrate and is available in JSON, XML, CSV, Newline, and PHP formats.
The ipXapi database and API are integrated with a number of large ISPs. They are constantly providing information on new and existing IP ranges. Remember that there is a version that can be integrated into your web site. With a monthly subscription you will be able to access as a company member.
Details Of IpXapi:
The actual average response time is less than 50 milliseconds in most parts of the world. The data coverage is growing day by day, ipXapi currently supports more than 2 million unique locations. And it is present in more than 200,000 around the world.
The toll managers offer a very high level of IP data accuracy because the ipXapi database and API are integrated with a number of large ISPs that constantly provide information on new and existing IP ranges.