What is a domain classification API?
A domain classification API is an application programming interface that classifies websites by type. For example, it can tell you whether a website sells handmade products or is a news source.
What is a remarketing campaign?
A remarketing campaign is an ad campaign that targets people who signed up for your website but didn’t convert to paid subscriptions.
Why should you use a domain classification API for a remarketing campaign?
If you’re trying to create a remarketing campaign, consider using one of the many domain classification APIs available to help determine what kind of ads to show people who visited your site. A lot of advertisers use demographics as a way to classify their users, but it can be pretty limiting.
For instance, if you’re advertising a fitness supplement, wouldn’t it be better if you could reach out specifically to people who have actually visited sites about working out? Or if you’re selling a gadget for dogs, wouldn’t it be better if you could reach out specifically to people who have actually visited sites about dog training or dog breeds?
That’s where a domain classification API can help.
A domain classification API works by taking the domain of the website someone is visiting and categorizing it. So if someone visits http://fido-products.com/reviews/portable-wifi-dog-bowl/, that user would be considered in the “pet products” category. And then when you run your marketing campaign, the API will allow you to target the users in that category by specifying that “pet products” category when creating your ads and landing pages.
This is the domain classification API we recommend you try out for your remarketing campaign:
Klazify
Klazify is the most effective tool for gathering customer data. This technology supports you in running your business by getting data from a variety of sources. It classifies data using an application programming interface (API) based on URL, email address, or domain.
Because it collects data automatically, this API is quite precise when it comes to data sorting. It extracts logos, information, market classifications, and domain security levels, among other things.
Klazify creates over 385 subject categories using the same technologies as Facebook, Pinterest, and other well-known ad networks do. This technology enables you to create a full-funnel audience targeting plan in a matter of minutes. The data might be utilized for a number of purposes. Additionally, Klazify allows you to learn programming languages such as JSON, Python, and PHP.
The difference between a full path URL and a base domain URL
A base domain consists of only two URL components: the domain name and the top-level domain (TLD). For instance, google.com, amazon.com, and so forth. If your plan does not support Full Path URLs, they will offer a category value depending on the base domain content.
A full route URL, on the other hand, corresponds to an EXACT location (i.e. page, article, file, etc.) and allows for extremely extensive analysis and classification of online material at the provided address. See, for example, https://www.wsj.com/articles/how-entrepreneurs-can-get-the-most-out-of-a-business-coach-11630678676.
All of their premium plans include complete route URL categorization, which means that every URL is classified based on the actual location’s content.
Here is where you may sign up for Klazify.
Related posts:
Get Revenue data using A Company Domain with this API
Also published on Medium.