What is lead enrichment, and how does it work?
B2B Lead enrichment is the process of assuring the correctness of your client data (i.e., that it is full, high-quality, and up-to-date). This is accomplished by enhancing your data by validating, correcting, and adding new information to a lead. To guarantee that information is up-to-date and correct, many sales organizations use a combination of manual effort and third-party data, which they obtain with B2B lead enrichment APIs.
What is the importance of using B2B lead enrichment APIs?
They are critical since not having some or all of the information is a significant roadblock to lead conversion. The average lead-to-customer conversion rate is 143:1, while businesses that use best-in-class data management procedures have a 63:1 rate. As a result, data accuracy can increase your closing rates by 152%.
To sum up, certain lead enrichment practices can help achieve accuracy. So, we recommend you try out these three Lead Enrichment APIs:
Klazify
Klazify is an API-enabled platform that categorizes everything your organization needs using machine learning.
The Klazify API accepts a URL and returns information on the company category associated with it. Their API examines a company’s website and classifies it into one of 385+ topic categories (their classification taxonomy is based on the IAB V2 standard).
Klazify is a website categorization API that can perform many tasks:
- It can categorize web pages into 350+ categories, utilizing one of three different category formats.
- All of a domain’s social media networks and logos are gathered and updated in real-time.
- In addition, it examines the text and meta tags of a website. They use Natural Language Processing to scan the text on the webpage. This is how it categorizes the website.
- They can construct a comprehensive personal profile with any email address.
- Moreover, you can use the Klazify API to check for personal and business information by entering an email address or a domain name.
Get comprehensive information on every lead, contact, and account in your company’s universe to achieve conversion gains and insights at scale.
UpLead
UpLead is a real-time certified B2B database that helps businesses get new clients and expand faster. By scanning over 50 parameters and getting direct email addresses, phone numbers, social profile links, and comprehensive company profiles, you may find your next best prospects.
When you download or export leads, they check the email address in real-time. You’ll get increased conversions and response rates as a result of this.
Cognism
Cognism is a strong sales acceleration solution that uses Revenue AI technology to help companies find their next best commercial possibilities. Is a B2B lead generation, outbound call automation, and data processing solution.
This one-of-a-kind data asset provides a GDPR-compliant solution for B2B enterprises to prospect leads and enrich data.
Also published on Medium.