If you want to enrich your contact information, you should keep reading this article.
Contact Data Management (CDM) is a broad term that refers to how you manage your contacts. In today’s competitive industry, ensuring that you develop and maintain contact or customer data strategy can help you differentiate your business while also improving customer service.
Contact data also includes all information about your consumers, such as their address, email, and phone numbers.
As fresh data enters your database from various sources, it’s easy to end up with out-of-date, incomplete, and duplicated data. You will be able to give better customer service by ensuring that this contact data is of high quality since you will be able to engage with them more quickly and correctly. You’ll also be able to make more accurate decisions because each client will have only one version of the truth, rather than multiple records with conflicting information.
In this sense, an Application Programming Interface (API) is the finest technology for getting data from your contacts in this case because it allows them to collect data in real-time. An API is a tool that sends your request to a service provider and then returns the response. APIs have grown embedded in the Internet’s fabric. Even if it’s just for yourself, you’ll almost probably require at least one to power it or some of its features.
There are many excellent APIs to get full contact data enrichment, but there is one specific tool that will satisfy your needs for sure: Klazify.
Why Klazify?
Klazify is one of the most popular and used APIs at the moment. This application employs Natural Language Processing (NLP), which allows the website to detect online information, as well as a Machine Learning Engine to analyze the content and meta tags of a website.
Also, Klazify is a search engine that categorizes web pages and businesses based on their specialties. Its objective is to find, compare, and categorize the best websites on the internet (up to 3 levels).
Their search engine uses deep learning algorithms that are not only more accurate than other classifiers, but also more robust; this means we can deal with incorrect input data. Our API determines the confidence level, which shows Klazify’s level of faith in the classification.
It can vary from 0 to 1, with 1 indicating high confidence and 0 indicating full uncertainty. Using the IAB V2 Standard Classification taxonomy, this API connects to a specific site or URL, gets data, and then categorizes it into over 385 separate categories for one-to-one customization. Because of Klazify’s domain classification, customers may easily supply services such as Internet filtering, subscriber statistics, advertising networks, and fraud protection.
Also published on Medium.