We all know the benefits of Google Analytics as an analytical tool, among other things its ease of use; the ability to customize reports, the monitoring of all kinds of traffic collection campaigns, etc. But not all are advantages when talking about Google Analytics. There are a number of limitations that you should be aware of before opting for this system. Although it is a great tool for individuals, today there are much better solutions for companies or b2b. Therefore, continue reading Try Out The Best Alternative API To Google Analytics In 2022, we will tell you about Site Traffic API; a tool that will make your task easier, and the alternative that we chose.
Disadvantages of Google Analytics:
It is not possible to reprocess the information:
Care must be taken when labeling campaigns, creating filters to segment information in profiles, etc… Any error can mean that the data is not recorded correctly. And the data cannot be reprocessed; if they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code was removed from any of the website’s pages.
The data is stored in Google:
Although the data recorded by Google Analytics is not of a personal nature (it is limited to recording the IPs of the users to be able to subsequently carry out the user segmentation in the reports); this data is stored in the servers of Google. And although Google offers users a strict confidentiality policy for the protection of said data, it is not the same as having it stored on its own server.
Users who do not have the javascript function activated will be invisible to Google Analytics:
In order to track the data, Google Analytics uses a javascript code (which is included in the pages of our website when installed); and users who, for whatever reason, have the javascript option disabled in their browsers; will be invisible to the data since the tool will not be able to register them.
Sampling in large amounts of data:
When Google Analytics processes a large amount of data (on websites with a high volume of visits), there are times when it performs samples with said data. Sampling is based on statistics: based on the fact that when the data sample is large enough, the results of that sample are similar to the results of the total, Google Analytics focuses on that sample to process a smaller amount of information. And although generic data is not a problem, when it comes to extracting specific data there may be significant variations.
Check Site Traffic API
With Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country), how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer? Also, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will be given traffic divided per country, monthly visits, engagement metrics such as average visit duration, bounce rate, pages per visit, and the traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site