Track Customers’ Feelings Toward Products Using A Sentiment Analysis API
You are aware of the importance of sentiment analysis when it comes to maintaining and gaining new and faithful customers and users, so let us help you to track the feelings that make your products or brand successful. Read about it in this article.
The success or failure of the products depends not only on sales figures, which can change suddenly but also on the opinion of customers. More than anything else, what potential customers say about the brand matters, regardless of whether they have already bought the product or not.
Does the product fit in with the current trend, does the target audience perceive the product positively or negatively, or does it ignore it? How well do influencers in the industry receive the product? All of the above are questions that a company should regularly ask itself by looking specifically at social channels.
Sentiment analysis is therefore used to determine how brands and products are received and perceived by the target audience. Even stock market experts also resort to sentiment analysis in order to be able to estimate the evolution of stock prices based on the buying behavior and general mood of stock market investors. In this article, however, we will focus on the specific analysis of the mood and perception of products and brands on the web and recommend how to implement it for your products.
Sentiment analysis is based on the automated evaluation of user comments to determine whether a text has been written with a positive or negative intent. For this purpose, text mining, i.e. the automatic analysis of texts written in natural language, is used.
First setback: natural language is not composed of lists with positive and negative elements. The simplest analysis methods search the text for words that have a positive or negative meaning according to a previously created dictionary suitable for the topic. This method allows us to get a good general idea, but does not seem very useful for analyzing the actual prevailing mood. Even the frequency with which certain words considered positive or negative appear in relation to the subjective evaluation of a product is not really decisive.
Let’s look at two customer evaluations as an example: “I was impressed!” and “It’s good, it does its job”. The first sentence includes one positive word: impress, while the second includes two, well and fulfill.
A simple analysis, based on statistical methods, would rate the second sentence as more positive, however, a real person would rate it, at best, as mediocre or even, negative. This is why reliable sentiment analysis requires the use of artificial intelligence tools.
The use of an AI-based tool will ensure that your content is cohesive with your marketing strategy, that it gets to your targets, and has the appropriate content tone for reaching them. Furthermore, because they integrate important AI components to assure proper content tones, these solutions may help you effortlessly achieve top-notch content flow.
So, if you need to paraphrase a text or social media copy, start using Plaraphy. This incredibly handy tool is used by people of all ages. Furthermore, we guarantee that neither time nor money will be squandered. Try it out!
Plaraphy’s characteristics
The Plaraphy program from rewrites any text you paste or submit using artificial intelligence. This application functions as a smart text rewrite, summarize, sentiment analysis tool, it can replace terms and sentences, know which sentiment is expressed with the given text and more. Depending on your plan, you can use Plaraphy’s paraphrase program to immediately rewrite up to 1.000 characters also!
When you’re short on words and lacking in inventiveness, an API like Plaraphy, which can change any word, sentence, or paragraph, can be useful. It gives you more control over the tone of your material by giving you a list of synonyms to choose from feature characteristics.
To use Plaraphy’s AI Rewriter, three simple steps must be taken:
Click here to get the AI Rewriter.
-Type or paste the text you want to change into the given box.
-Click the button and wait for your new text to appear!
That’s all there is to it! You’ll be sending API queries in no time! Depending on your subscription, you may also be limited to a certain number of API requests per month. Click here to see Plaraphy’s pricing and pick which plan is best for you.
With this information in hand, you may begin using Plaraphy API to help you with your work!
Also published on Medium.