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Category: Ad Tech

Google and WordPress join forces to support small media with a new publishing platform

For small, local and specialized media, having good publishing tools (and adapted to their needs) as content managers (CMS) is often a technical headache and an expense that they can not afford. Google has proposed to support them through an alliance with Automattic, WordPress developers, a platform on which 30%…

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Digital advertising: Facebook and Google are losing. Amazon is looking to take advantage

Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…

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Facebook Data: Microsoft, Spotify, Netflix and Amazon received private information from FB users

  Facebook has allowed more than 150 companies, such as Netflix, Spotify, the Real Bank of Canada or Amazon, to access the personal data of users of the social network despite the privacy protections that had been implemented according to the demands of official organizations. This Monday, The New York…

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