On Tuesday, Brave Browser, an encryption-friendly internet application headed by Mozilla Firefox founder Brendan Eich, made a surprising announcement, apparently with the goal of starting 2019 with a proverbial bang. Through a company launch, the Brave and Basic Attention Token (BAT) team consisting of Eich, along with a variety of…
Comments closedCategory: Ad Tech
Web pages that continue to show intrusive advertising have their days counted. In a few months Google Chrome will block ads from pages that do not meet the requirements of the Better Ads Standards initiative. The Google AdBlocker is just around the corner. Google AdBlocker will improve the user experience…
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For small, local and specialized media, having good publishing tools (and adapted to their needs) as content managers (CMS) is often a technical headache and an expense that they can not afford. Google has proposed to support them through an alliance with Automattic, WordPress developers, a platform on which 30%…
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Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…
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Facebook is by far the platform that we like the most when we need a cheap way to target audiences for our e-commerce store. One of the most powerful features that advertising on Facebook is the Similar Public or Lookalike audiences. This is an advanced segmentation technique on Facebook that…
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Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…
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A few months ago, Martin Sorrell, the former President of WPP, announced that he has established a new business called S4 Capital, which he announced will essentially be a new-era company, totally different from WPP and with a significant focus in countries like India. , where you see an immense…
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Google begins to visualize a new project in which its digital advertising would transcend its search platform. Technology and digital ads have a market value that generates 20 billion dollars in annual revenue. How many users interact with digital advertising? Does Google work as an ad and digital advertising player?…
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Facebook has allowed more than 150 companies, such as Netflix, Spotify, the Real Bank of Canada or Amazon, to access the personal data of users of the social network despite the privacy protections that had been implemented according to the demands of official organizations. This Monday, The New York…
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The world’s media is increasingly interested in the option of monetizing its contents on the web. A standard bearer of this system is the “The New York Times”, media that charges for its news since March 2011. In that year, the president of the editor of the newspaper, The New…
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