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Category: Ad Tech

Amazon Chile prevented from the name Alexa for virtual assistant

Amazon Chile Amazon has lost in its attempt to register its virtual assistant “Alexa” in Chile. The company admitted the defeat after numerous judicial obstacles. Both the Supreme Court of Chile and the Industrial Property Court (INAPI) prevented Amazon from formally registering its product due to name complications. According to…

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Top 9 Google Ads trends 2019

The compound annual growth rate for Search Advertising will be 6.6 percent from 2019 to 2023. Search engine advertising has proven to be very profitable for companies. Year after year the different companies around the world are investing on the ads. It seems that it is a tenure that will…

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