Home » Ad Tech » Page 198
Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…
A few months ago, Martin Sorrell, the former President of WPP, announced that he has established a new business called S4 Capital, which he announced will essentially be a new-era company, totally different from WPP and with a significant focus in countries like India. , where you see an immense…
Google begins to visualize a new project in which its digital advertising would transcend its search platform. Technology and digital ads have a market value that generates 20 billion dollars in annual revenue. How many users interact with digital advertising? Does Google work as an ad and digital advertising player?…
Facebook has allowed more than 150 companies, such as Netflix, Spotify, the Real Bank of Canada or Amazon, to access the personal data of users of the social network despite the privacy protections that had been implemented according to the demands of official organizations. This Monday, The New York…
The world’s media is increasingly interested in the option of monetizing its contents on the web. A standard bearer of this system is the “The New York Times”, media that charges for its news since March 2011. In that year, the president of the editor of the newspaper, The New…
When surfing the Internet, on many occasions, we have run into advertisements for products that may interest us or brands of our choice. But why does it happen? How do you know what we like? Well if you do not know why it happens, in the next report we present…
Within the purchase of advertising in digital media, the programmatic purchase has been playing a relevant role for several years due to the possibility of acquiring advertising space globally and in real time. However, lately, transparency in the world of programmatic purchasing is taking a lot of relevance among agencies,…