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Category: Ad Tech

Startups + marketing: What is Fluency Ad Tech Platform?

Fluency’s clients are industry-focused digital advertising and marketing agencies that service small and medium-sized businesses (SMBs) in vertical markets. To date, these digital marketing agencies have had to choose between investing in an expansive in-house team to build and manage a proprietary platform, or partnering with a platform provider that…

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Avoid your company from being under pressure: All about the Sizmek bankruptcy case

Sizmek, the US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete. What about the balance sheet? On Friday evening, the independent company issued a press release ,…

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