Taking advantage of trends and adapting them to the needs of a company is an accessible strategy to create content that connects with consumers. All trends are valid for any user of the application. Often companies and entrepreneurs successfully adopt these user-made trends to enhance their brand. Therefore, today we want to share with you our list of Top TikTok Trends In 2022.
What Is A Trend On TikTok?
On TikTok, a sound, a hashtag, a dance, a challenge or even the way a post is edited is likely to become a trend. Once this trend begins to gain an impact, users adapt it to their profile and recreate it to join it and thus add to the impact it can generate. In this context, we comment on the Top TikTok Trends In 2022 and thus succeed on the platform.
1. Dance Challenge
If TikTok is known for anything, it’s for its dance videos. In fact, many of the top-earning TikTokers are dancers. Thanks to trending dances, you don’t have to be a professional in this discipline to be able to execute the perfect choreography that generates an impact on this social network. The dances that are born on TikTok are characterized by being short and of a basic level, so any user can learn them. This simplicity leaves room for each content creator to adapt it to their channel and their own personality or signature.
2. Humor Never Fails
One of the main attractions that TikTok causes in young people under 30 years of age is that the videos are short and accessible: a perfect combination to generate humorous content. And while many creators and social media marketers have found ways to turn TikTok into a business, the platform’s core mission is to foster creativity and create fun.
The more daring and original the trend, the more impact it will have. Pranks on friends and family, imitations, or parodies are just some of the examples among the infinite possibilities that fall within the three minutes available in each video.
3. Glow-ups
Creating a glow-up on TikTok consists of creating content that shows a “before” and an “after”. Many creators post a few photos or videos of themselves as children and teenagers, followed by a final clip today, usually with the latter image representing confident users.
These types of TikToks are a good technique to generate expectation in the consumer due to their surprise factor since users are more likely to watch the full video to see the final result. Glow-ups also work very well to generate positive engagement by racking up thousands of likes. But they don’t always have to be about the transformation from teenager to adult, but can be applied to art, a home renovation, or a business that is evolving.
4. Everyday and familiar content
There’s nothing like a good cameo from mom, dad, grandma, or grandpa. Since many TikTok creators are millennials or Gen Z, including older people on this social network brings a touch of freshness and novelty.
Consumers of this application love to see other people within their immediate environment. In addition, it is important to highlight the users’ fondness for everyday life since routines are a safe bet to generate followers: the more realistic and sincere it is, the more attractive the content is.
Actions as simple as showing the daily menu, meetings with family and friends, or a sports routine; create a connection with the rest of tiktokers that everyone wants to emulate. There is a real need for honest content on TikTok as well as an urgency for education among users; it is important to know how to distinguish between real life and what is fictional on the networks.
5. Behind-the-scenes videos
Tiktokers are passionate about first-time content, so behind-the-scenes videos are a sure bet for success on the platform. These trends are great for making viewers feel like they’re getting something exclusive, thus generating an extra level of interest.
Californian candy company Logan’s gained 5.5 million followers by posting TikToks showing how their candy is made. If the creator in question, for example, makes something physical (such as art, food or fashion) and markets it on TikTok, a behind-the-scenes video can give the brand an extra dimension. It is even possible to make a post explaining how a TikTok has been made.
6. Voiceovers
When making a video on TikTok, you have access to a variety of tools to make it your own. Adding text, stickers, filters, captions, and more can help you personalize your TikTok video. Voiceovers can also be a great way to help enhance and narrate your TikTok; a fun self-explanatory tool that allows you to add audio over (or replace the audio) of the original video.
Woord is a text-to-speech program with realistic voices. It is free and available for download on computers and smartphones. This software automatically optimizes the MP3 audio file it converts for the specific device you choose. Woord‘s AI allows you to produce realistic voices in more than 20 languages. In addition, it has different dialects in different languages and a variety of genres.
The free version offers high-quality voices, an extension for Google Chrome, and a free download of audio in MP3 format. Likewise, the Pro versions of this Saas have an SSML editor; Woord‘s Premium versions allow you to modify the text to add pauses, sounds, and tones. If you want to create content for your brand or professional projects, we recommend you to explore the paid versions of Woord, as they are low cost and grant you 100% ownership of intellectual property for all files. If you want to know more about this tool; check How To Use Text To Speech To Create Viral TikTok Videos.
Also published on Medium.