Over the last years, the growth of online education programs has disrupted the marketing mix for higher education. In olden times, educational institutions were geographically bound and, therefore marketing to students were also geographically limited. The most effective ways of advertising to students were direct mail and phone.
Nowadays, with the rise of technology to the online area, more educational programs have found their place online. Here, geographic limitations are not relevant and innovative techniques have been launched to catch students from all over countries
Emails started to be an integral part for Higher Education. From emails promoting their studies to new academic information coming every week, get set up for a successful email relationship with your students.
Why is Email Marketing Important for Higher Education?
Email marketing has been the consistent stalwart of online marketing since before websites were invented. While other marketing strategies have come and gone, email has consistently outperformed every other tactic. Email marketing helps you to build lifelong relationships with your students.
Once you’ve spent resources acquiring students and people interested in Higher Education it’s essential that you convert that anonymous user to a potential student at the earliest possible opportunity. In order to do so, your cost of communicating with that user on an ongoing basis will descend. How? Well now that you’ve funnelled that student into an email campaign you can now communicate directly with that person, via email, one of the cheapest and most effective ways of communicating to your audience.
Here are 5 Email Marketing Tools for Higher Education:
Postr
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
MailJet
With numerous email templates, you are going to find something you can use. They have free plans especially for any type of business. It’s a great low-cost choice for those who are on a budget and don’t mind promoting other companies.
There are many new features available. These involve tracking tools, email templates, and automation. You get more information and help with the audience than ever before.
You can also compare your campaigns and tracker user behavior to ensure that you’ve got enough data. Use it later to decide if the campaign is good or not. SMS marketing is available too, making it a great option for you and your business.
Active Campaign
With this email marketing software, you can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). ActiveCampaign is a lot cheaper for all plans. It also has more advanced sales automation features, better support and has a bigger library of different email templates.
The cons many people complain about Active Campaign is that the limit of users on the plans they offered can be frustrating.