Even though many businesses believe email marketing is obsolete, it can still provide significant benefits. In this article, we are going to highlight the main benefits your company can get if it implements a strong email marketing campaign. Continue reading and use the list we provide to discuss adding it to your team!
Since March 2020, businesses have had to adjust their marketing strategies. With the COVID-19 pandemic, people changed their daily routine and as a result, commercial emails got more protagonism. This use of email communications in a sales plan to achieve certain business goals is referred to as email marketing.
Statistics say that people are checking their inbox 20% more and not only deleting them or in fixed time, as they used to do before. They enjoy creative messages and feel more comfortable when the information finds them. So, they still consume email after the end of the confinement.
A few industries that have seen better results in sending 1 email per week are for example healthcare, government, financial services, and supermarkets. With lower investment, they generate more leads and nurture their previous clients. This is proof of subscribers’ tendencies: if you give them your product or service in a way that they like, you get them. But you have to revise your channels before.
In the same way, the content brands send change and try to adjust to the activities of their database’s followers. Businesses have realized that digital marketing, and especially, emails, have a greater influence. You should develop a good strategy that brings you these kinds of results. If you run a complete and organized email marketing campaign, you will get a lot of benefits that we will tell you about next!
Top 3 Of Email Marketing Benefits For Your Campaign
1. Maintain communication with your target audience. Emails can help you keep in touch with your customers. It may make them feel as if you are thinking about them. Those who have subscribed to your email list have already agreed to receive these messages. If you provide them something worthed to read, they will engage more easily!
2. Communicate with customers in real-time. According to Litmus, mobile devices were used to open 54% of all emails. So, keep it in mind when you design how they appear on the screen. Furthermore, well-designed emails convert at a higher rate on smartphones than on any other media. They will immediately have access to your message!
3. Email marketing is simple to track. After you’ve sent out your email campaign, most email marketing solutions, like Postr, allow you to follow what occurs next. Your company would check delivery, bounce, unsubscribe, click through and open rates. This offers you a better perspective of how your email campaigns are performing and which ones need to be tweaked or eliminated. Don’t forget that it all relies on your sector and target audience!
The best online and affordable tool we can suggest to you to set and improve your email marketing campaign is Postr. With just a few clicks, companies will be able to send a higher number of emails. Free designs, on-time delivery, customized content, and much more are all available to you! Sports betting and related issues, credit repair, and cryptocurrency are all topics that can be discussed.
To improve your brand message and reach, all you have to do is create an account and start selecting templates! You’ll receive reports as well as help. Start using Postr now to start experimenting with its benefits!