Introduction
Email marketing is a way of communicating directly with your clients and providing a restaurant the fantastic opportunity to get them back through your door.
Nowadays, with the extended use of smartphones and easier access to the email inbox, email marketing is not just highly relevant but a vital element of the digital marketing strategies for today’s restaurants. Beyond any doubt, direct mail is a viable option but email gives you more choices and also a lower cost. Very few restaurants have a dedicated online engagement strategy with their customers outside social media.
If you have a restaurant and you want to start an email marketing campaign as soon as possible, here’s the top 5 Email Marketing Software for your restaurant:
Postr is one of the best email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
They say that “the foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience”. So if you create a Postr account, the company will use your setup details to automatically generate your audience for your restaurant. You can edit the default information for your audience if you need to, or immediately start adding contacts.
This is really complete email marketing software that allows a restaurant to send emails announcing re-openings, a new franchise, new specials, extra dishes to the menu, etc.
You’ll be able to easily customize these pre-designed responsive templates as you want according to the requirements of your marketing campaign.
Postr is also committed to protect their client’s privacy. The company collects information about the customers to enable them to process orders, improve their site, and provide better services. Postr have worked hard to meet his obligations as a processor under Article 28 of GDPR and the EU-U.S. and Swiss-U.S. Privacy Shield frameworks.
- Mailchimp
The company is an American marketing automation platform and email marketing service. Thanks to the drag and drop interface combined with the pre-built email templates ease the entire process of email marketing.
With tools like reporting and analytics, Marketing CRM, email campaigns, newsletters, and content management, a restaurant can put their customers at the center, so that the place could grow faster.
- MailGet
MailGet is another email marketing software that verifies your emails are delivered right on time and via a secured server. It has a collection of numerous attractive features that a business wants for the marketing and promotion of their restaurants
In addition, MailGet offers various free. You’ll be able to easily customize these pre-designed responsive templates as you want according to the requirements of your marketing campaign.
- Drip
The email marketing service is known for its dedicated automation tools, which help with maintaining long-term customer relationships. A good thing about Drip is its ability to set email triggers that automatically sends the email to users based on their behavior and purchase intent.
The intuitive navigation on Drip makes it easy for creating advanced email courses for your customers.
- Sendx
This company is known for its variety of features, like email newsletter campaigns, email drip campaigns, premium email templates, lead capture Pop-Ups and forms. Sendx is focused on vanity metrics like opens and clicks to deliver revenue and conversion growth.
Conclusion
To sum up, email marketing provides a very effective marketing channel and helps other marketing channels to maximize marketing results. For restaurants considering having an effective digital marketing plan, email marketing is one of the first pieces to implement in the restaurant marketing strategy.
The best restaurant email marketing programs use a combination of a strong strategy and the right email marketing instruments and tactics. This encourages the customers to come back more often, spend more, and with a bit of luck, even refer to family and friends.
If you have a restaurant and you’re not doing email marketing, you’re leaving money on the table. And also if you use email software that doesn’t satisfy your specific needs, you’ll be missing the main-course and fighting for scraps. So it’s important to find the best email marketing software that suits you and your restaurant.
Also published on Medium.