If you are a developer and are getting into the world of website categorization, continue reading this article and find out the best platforms in the market that can help you boost your work.
Data from websites is essential nowadays. Anyone working in the ad tech industry should consider how to analyse and use the vast amounts of data that a website or URL domain can collect in order to make adjustments, marketing campaigns, and crucial business choices.
URL categorization is a technique that will aid the developer, as well as the firm, in gaining a better grasp of the texts being examined. By analysing and categorising URLs, you can begin putting tactics in place.
As a result, more and more business owners, developers, and digital marketers are turning to website categorization APIs every day. This cutting-edge technology software appears to be the ideal third-party alternative for obtaining and analysing vital information from any website.
How Do APIs For Website Categorization Work?
Artificial intelligence and IAB categories are used to construct website categorization APIs, which are standard classifications used by both publishers and brands to categorise web content and improve targeting. They were designed by the Interactive Advertising Bureau (IAB), the industry organisation for internet advertising.
As a result, creating content categories gives marketers more control over where their ads show and makes it easier to match advertisers with content platforms. Personalization, marketing segmentation, and online administration are just a few of the possibilities. In other words, including a website categorization API into your company’s day-to-day operations can help you, among other things, generate sales and expand your business.
Which Are The Best Categorization APIs?
We have selected the best URL categorization APIs for you.
1. Klazify
Klazify is the most precise Content Classification API on the market. It’s a one-stop shop for domain data. From a URL or an email, you may get website logos, company data, categorization, and much more.
Using Natural Language Processing (NLP) and a Machine Learning Engine, this program pulls internet information from a website’s text content and meta tags. JSON, PHP, or Python can all be used to write the response.
This platform will use the IAB V2 Standard classification taxonomy to go to the correct domain name or URL, collect data, and generate appropriate classifications. These categories can be used for a variety of purposes, including one-to-one personalisation, marketing segmentation, and internet management.
Klazify may also receive a list of all of a domain’s social media accounts, as well as any organisation’s most recent logo. With only one API request, you may retrieve results for even the most recent and intricate inquiries.
2. The Knack API
The Knack API is a resource-oriented REST API with predictable URLs. This API accepts JSON data with HTTP authentication and requires an API key for object-based requests. Knack is a basic database builder that you can use online. Requests to create, retrieve, update, or delete records stored in your Knack apps are made over the API.
3. Crunchbase API
Crunchbase is a well-known website that provides data about public and private companies, including the latest investment insights, industry trends, and business news. You may use the Crunchbase API to get extensive business data from the official website and integrate it into your app.
The Crunchbase API allows you to get information on an organisation’s summary description, key people, location, categories, URL, finances, fundraising rounds, acquisitions, IPOs (initial public offerings), and more.