Are you looking for the best tool that can help you obtain and analyze your enterprise information? Then, this article is for you because here we will show you the top 3 Machine Learning APIs for company data!
As a company manager or a member of a development or marketing team, you are surely aware of the importance to evaluate the amounts of data that a company can accumulate. Specially, the one that is generated in the URL or domain of the business.
As a result, gathering data on a certain business or market area can help you make important investment decisions that can benefit the growth of your company. For example, it can enable you to monitor client sentiment by looking for favorable and negative references of your company in news articles and blogs, among other things.
The best way to categorize and analyze company data is to use website categorization tools. Fortunately, there are several software programs that can assist you to do this, by automatizing the classifying process. These programs usually use simple taxonomy-based mix-and-match engines or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
What Is Machine Learning, And Why Is It Useful?
Machine Learning is the usage and development of computer systems that can learn and adapt without explicit instructions by analyzing and drawing inferences from data patterns utilizing algorithms and statistical models. To put it simple: it is a type of artificial intelligence that is defined as a machine’s potential to reach intelligent human behavior.
Artificial intelligence systems are utilized to complete complex jobs similarly to how humans solve problems. If you include a website categorization API in the day-today running of your company, you will see your human resources freed up to perform other valuable tasks.
So, in order to help you find the best website API categorization based on Machine Learning, here we will introduce you to the best 3 of them available in the adtech world in 2022.
Klazify
Klazify is currently one of the most useful APIs available. Using Natural Language Processing (NLP) and a Machine Learning Engine, this application extracts internet information from a website’s text content and meta tags. JSON, PHP, or Python can all be used to write the response.
Using the IAB V2 Standard classification taxonomy, Klazify will travel to the relevant domain name or URL, collect data, and generate appropriate classifications. These categories can be used for a variety of purposes, including one-to-one personalisation, marketing segmentation, and internet management.
Clearbit
This API can assist you in making the most of your data by giving you a complete perspective of your market, prospects, and customers. It can also reach and engage specific groups, develop personalized buyer journeys, and respond rapidly to intend signals at every stage of the customer lifecycle. As a result, you can focus your funnel, team, and process on the prospects who are most important to you. Real-time marketing intelligence can help firms grow faster and smarter by utilizing it.
URL- Classification
This API works by sending an HTTP request to one of its servers and receiving a response that includes the domain, URL, or keyword categorization. This platform’s services technology can be used for URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering, to name a few. It will also benefit you if you wish to improve your advertising performance.
Now you already know which are the best Machine Learning website categorization APIs available. You only need to try them and enjoy their benefits!