Email marketing is a form of direct marketing, as well as digital marketing. It’s a channel used to advertise your company’s products or services. Through various forms of marketing emails, it can also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.
Here are a few benefits of incorporating it into your marketing automation efforts:
- It assists you in making your consumers aware of your latest products or offers
- Helps you keep in touch with a large base of customers, without needing to write one by one to all of them
- Will keep you top of mind
- Slowly strengthen your personal brand
There are many email marketing tools out there,which means that it might take a few attempts to find the one that’s right for you, so we thought we’d give you a head start by telling you a bit about some of our favorites:
1. Postr
Postr is committed to save you time and money by supporting you in interacting with your audience with their free, easy-to-use templates and tutorials. They’ve helped over 50,000 companies send over 56,000,000 emails and are continually growing, thanks to bloggers, journalists, vacationers, YouTubers, and artists.
Al-drive algorithms are also available on this site, which advise the best days and times to send emails for the best outcomes. You can also use one-to-one customized data that is generated automatically for each recipient.
Postr has over 20 free themes to choose from, each with its unique HTML code. You may also analyze the coding and remove it from the website when you build your own.
2. Sendx
To create a newsletter, you may use Sendx’s Drag and Drop Email Editor or HTML Source Editor. In terms of design, you have 600 pre-designed templates sorted by sector to choose from. If you want to run an A/B test, you may do so quickly in the editor.
SendX enables company owners to create autoresponder systems. Create a rule that says if your casino members click on a link in your introduction email, then send them a follow-up email and categorize them as “high-value.”
3. Moonmail
MoonMail is another cloud-based email marketing service powered by Amazon SES; however, it does not need you to self-host or set up and configure your own server, and it is also more secure in terms of your vulnerability to hacking when self-hosting.
While the fact that no technical experience or development support is required to get started is favorable, when asked for comment on their regulations regarding pornographic content, a Moonmail representative said that material would need to be verified before approval.
Also published on Medium.