Email open rate is one of the success measures of email campaigns. On the other hand, measuring click-through rates will give you insight into the level of audience engagement. In this way, an emailing strategy will make you unstoppable. And you can also analyze other aspects such as the time the visitors spend on your website. Or the type of mail manager from which your messages are opened. In short, a mailing campaign will allow you a wide variety of information with which you can work. Therefore, continue reading Top 3 Email Marketing Providers Available In 2022, we will tell you about three options to improve your marketing strategy.
Top 3 Email Marketing Providers
#1: Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
#2 ProtonMail
ProtonMail is an email provider that has rapidly gained public attention in recent years. This platform was created independently by scientists from the European Organization for Nuclear Research (CERN), who were looking for a secure solution for sending information with a high level of confidentiality.
Swiss software allows information to be sent in an encrypted manner so that it cannot be accessed before it is received by its recipient. This means that the company does not have access to the information at any time and it can hardly be stolen during shipment.
#3 Gmail
Gmail is one of the most popular email providers in the world. This is not only because of the success of the company and the technological power behind the platform but also by its ease of use and the constant updating of its servers.
Gmail allows its users to organize their messages in a personalized way, manage automatic replies and separate the mail that the engine detects is not of interest to them. In addition, it is a chargeless platform and you will not have problems with the compatibility of files, fonts, or formats that you send or receive through this server.
Best practices that should be considered:
A proper design
The basic rules of good design apply to email just like they do to other channels. Therefore, it is always interesting to include a call to action and add useful images. And take care that they occupy less than 30% of the message or it could be considered spam.
Think mobile
Data shows that more than half of emails are opened on mobile devices, so if yours doesn’t work for these screens the open rate will decrease. Design your email, also focusing on how it will be displayed on smartphone screens.
Content is key
Users have a limited time to read their emails. If you create an amazing subject line but then your first sentence of content falls short, no one will read it anymore. You need your content to be as relevant as the subject.
Provide value
Users will only read your messages if they are useful and interesting. You must ask yourself what value it has for your target audience. Is the information you provide new and interesting? Try to provide the type of content that they are really looking for.
For example, news about advances in treatment, medical care guidelines, continuing medical education, scientific data, information on clinical trials,…
Commitment to personalization
For email marketing campaigns in the pharmaceutical sector, personalization is key because the target audiences can be very different. A doctor and a patient need totally different messages.
Therefore, it is important that, as a company in the pharmaceutical sector, the first thing you consider is your audience. And that you create segmented databases for each type of user.
Properly monitor your campaign
The relative simplicity of the channel makes it easy to analyze the results obtained. It is about measuring some parameters that allow you to guide your next email marketing campaigns in the pharmaceutical sector.
Thank You For Reading Top 3 Email Marketing Providers
Available In 2022 !
Also published on Medium.