Do you want to discover which domain categorization is the best? You should read this post to learn how to get the best tools for you.
Website categorization is the process of grouping websites together according to their content and purpose. Website categorization, when combined with other data streams, is primarily put into a database in order to understand the behavior of each customer.
The benefit of categorizing is that it allows you to receive data without having to ask the user and get it in real-time. The data can be used to improve your marketing strategy. For example, segment your customers and personalize communications for each one, among other things.
To categorize data, many companies are using an application programming interface (API) because it provides precise data from many sources and allows you to categorize all of the data in real-time. This will help you build a detailed profile of each prospect, allowing you to anticipate their actions and respond appropriately.
You’ll need software that can give you an API for this. Although there is a lot of software on the internet, not all of it delivers the same results. As a result, we’ve put up a list of the most useful domain categorization APIs:
1-Klazify
Klazify collects data via an application programming interface (API) and allows you to categorize data by URL, email address, or domain. This API collects data via automated methods and therefore is very accurate in sorting information. It pulls details such as logos, information, market categories, and security levels of domains.
The Two main technologies are Natural Language Processing and Machine Learning Engines. Klazify collects the most accurate data available, using the industry-standard IAB V2 classification to generate over 385 topic classifications Klazify makes it a breeze to integrate data into custom applications. JSON, Python, and PHP examples are available on Klazify site for easy implementation.
2- WhoisXML API
WhoIsXML Website Categorization API uses machine learning (ML) and natural language processing (NLP). Based on the domain name, the API will allocate the most appropriate 500+ IAB categories and subcategories to each searched site. It will also give each category a level of confidence.
Generated JSON files are easy to read with a text editor. And since you can choose the output format, you can display the results on any device.
3- Webshrinker
Webshrinker is an API provider that may be used in a variety of programming languages, as well as in HTML code in some circumstances. It works in a similar way to Klazify in that it visits the site or URL, records the content, and then categorizes it using one of two taxonomies before continuing on to detect threats.
Its main features are real-time information about harmful websites and precise domain categorization information. It can also detect phishing sites, particularly those posing as financial websites.
Also published on Medium.