Do you want to know which API you should use for customer profiling in 2022? Here, we have the answer to that.
When we talk about customer profilin, we refer to the only way to obtain the information required to identify, segment, and define your target population. Going beyond simple demographics, it means getting as close to your consumer as possible in order to contact them in the most effective way.
Customer profiling is the process of extracting value from data in order to learn everything there is to know about your target consumers and the market in which they live. This method begins with focusing on your present clients, then moves on to your ideal target audience and target market, providing the necessary validation that you’re looking at the appropriate individuals.
To get this kind of information, using an API can be really useful. If you don’t know what this is, we’ll explain it simply: an API is an interface that connects two computers or applications and makes them communicate, with this, it collects the data you asked for and then provides it to you.
With this, you can learn a lot about a firm just by looking at its domain. You can find out where they are, how many staff they have, and what technology they use, among other things. However, you should be aware that not every API provided operates the same way and gives different data.
Because of that, here we offer you the most complete and useful customer profiling APIs for you to use in 2022:
1. Klazify
Klazify is a website classification and customer data API that evaluates a website’s content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. This API connects to a specific site or URL, gathers data, and then categorizes it into over 385 categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy.
Because of its domain classification, customers may easily supply services such as Internet filtering, subscriber statistics, advertising networks, and fraud protection. When pasting URLs into Klazify, keep in mind that it allows both base domain and full path URLs. The first is the domain name and top-level domain (TLD), and the second is domain-specific, which allows for in-depth analysis and classification of internet information at a specific place.
2. LoginRadius
The LoginRadius Identity Platform is designed to aggregate all of your client data in one place, making security and marketing easier for your company. You have total control over how your clients register and log in to your site, as well as the information that you gather, using this platform.
Standard Login (using an email address and password to access the site) allows you to select from a list of standard fields to collect more extensive client information and begin developing customer profiles. You may also create your own custom fields to ensure that only data relevant to your company is captured.
If you utilize Social Login, which allows you to choose from over 40 social providers, customers may access your site using an existing social profile. Each time your customer checks in, their information is updated with the most recent social profile information, which helps to keep your database up to date.
3. GWIQ
GWI is a 2009 audience targeting firm that delivers audience analytics to publishers, media agencies, and advertisers worldwide. It profiles people in 46 countries using a panel of 18 million connected consumers and makes data available via a subscription-based platform.
This, together with data that translates your target consumer’s primary motives, interests, attitudes, and perceptions, assists you in creating personalized messages that resonate. Analytics systems, which integrate passive and active kinds of measurement, will provide you with the information you want – tracking customer habits through panel research and web analytics.
Also published on Medium.