Are you looking for ultimate-technology tools that can help you optimize your time and work? Then, read to the end because here we will share with you the top 3 best APIs to do data enrichment for testings!
As a developer, you will probably agree that what is defined as software testing is the method of evaluating and checking that a software product or application does what it is intended to do. The advantages of testing include bug prevention, lower production costs, and improved performance.
Now, doing this by hand can take ages, and you can still do not get the data you are needing in order to readjust your product to improve its functionality and to ensure that it is ready to be launched. But, as with everything, you can use cutting-edge technology APIs for B2Bs that will help you to obtain quick results for testing.
These are known as data enrichment APIs, and they are prepared to gather valuable information about your products or services performance. These APIs can obtain personal details from your customers and leads such as name, age range, gender, location, and most importantly, you can know for sure how satisfied they are with your business.
With data enrichment APIs you can also know, for example, if the latest trial of your newest product is doing well, if it is generating interest on your website visitors and if they are being helped accurately by your customer’s support.
On the other hand, it is well known that having an accurate understanding of your customers’ preferences and sentiments can lead to better sales targeting, segmentation, and personalization, as well as better KPIs and, as a result, higher conversions.
That is why anyone in the adtech business should use data enrichment APIs for testing. Here, we will introduce to you the top 3 best APIs for this, so you can try them and see which of them suits your needs better.
Klazify
Klazify is one of the most effective APIs available at the moment now, and it is our top recommendation for data enrichment. Using Natural Language Processing (NLP) and a Machine Learning Engine, this application retrieves internet information from a website’s text content and meta tags. JSON, PHP, or Python can be used to write the response.
Klazify can navigate to the appropriate domain or URL, collect data, and generate appropriate classifications based on the IAB V2 Standard classification taxonomy. These groups can be used for a variety of purposes, including one-to-one personalization, marketing segmentation, internet management, and of course, software testing.
URL-Classification
Another option for data enrichment that you should consider is URL-classification. This API sends an HTTP request to one of its servers, which returns the domain, URL, or keyword classification in response. URL filtering, parental controls, end user segmentation, brand safety, programmatic RTB, and web filtering are just a few of the applications of services technology. It will also help you not only for testing, but also to improve the effectiveness of your advertising.
Clearbit
This is a different option you should consider for data enrichment. Your team has complete access to all data thanks to the Clearbit Enrichment API. With automated enrichment, you can power precise lead scoring and routing, thorough customer segmentation, and reporting that drives outcomes. It may also add over 100 B2B data points to each account in your target market, such as installed technologies, employee count, revenue, location, customer information, and other information.
We have already introduced you to the top 3 best data enrichment APIs for software testing available in 2022. Take a pick at them and choose the one you consider the best!