Kayak is one of the most popular platforms when it comes to searching for flights, car reservations, and accommodation around the world. However, Kayak’s strength is not exclusively related to the display of offers because it also has an interesting system of reviews that give the potential user a small glimpse of the service is about to adopt. The system works more or less like this: opinions are collected from the pages of the products that Kayak compiles and added to the reviews that users make on the page itself. In that sense, there is no discrimination with the type of comment -bad or good- but with those that violate the platform’s established regulations.
While Kayak is a perfect example of the value and importance of comments on travel matters, this aspect also covers other items, products, and services. In fact, it has already been proven that reviews can influence the purchase decision and that they can be used to develop strategies to improve the product, its perception of it, and its position in the market.
It is important to keep in mind that reviews alone require a good analysis in order to extract quantitative data and translate them into concrete objectives. One tool to do this is sentiment analysis, which shows a categorization for the study of reviews. Although it appears to be a simple process at first glance, it is an AI that has simplified complex marketing and advertising tasks. The best part? It is possible to take full advantage of the properties of sentiment analysis by using an API for hotel review analysis.
Sentiment Analysis In Your Marketing Strategies
How your customers feel has an impact on your product sales, so it became necessary to monitor what the audience is saying in order to make the pertinent modifications and improvements. Sentiment analysis is a tool that takes these comments and organizes them into a scale that transforms subjective values into quantitative values.
This analysis is beneficial because it allows you to set clear objectives and plan appropriate strategies for your product. But while sentiment analysis is powerful in itself, with an API you can get much more out of it for your business. You will get fast and efficient results, as well as complete analysis. That is why we will introduce you to the three best APIs on the market for sentiment analysis in Kayak.
Three Powerful APIs To work With Sentiment Analysis
This is a powerful monitor your hotel reviews API, designed specifically for those who have no previous knowledge of programming language, so it allows you to obtain information easily and quickly. If you are a beginner, Octoparse is one of the most user-friendly options on the market because it is ready to use.
Kaggle provides a powerful API that is capable of interpreting the raw data from your customer feedback analytics. The interesting thing about this platform is that it shows the step-by-step process for working with this information. In the end, your team of developers will be able to see in detail how to take advantage of the data you get.
Sentiment Analyzer for Hotel Reviews API
If you are looking for a powerful, secure, and efficient tool, Sentiment Analyzer for Hotel Reviews API is the answer for you because you will be able to monitor results quickly, create segmented reports and have the opportunity to know the needs of your users, their experiences and what they want from your product and service. On top of that, the platform is easy and fast to use, so you will save time, and money and the use of your brand’s vital resources.