Email marketing is one of the most important marketing tools ever, no matter what language it’s used or what’s the target. Because of that, if you want to start using it for your Latin American businesses, here we recommend you the top three alternatives to Mailchimp.
With Brazil being in the top 5 countries with the most internet users in the world, and most of the Latin American countries in the top 50, it’s really important to notice that starting with email marketing for your business might improve your productivity and income. This marketing strategy consists in sending emails to your clients to remind them of your brand and make them feel like you care about them in a personal level.
Email marketing offers you the following benefits:
- It is cost-effective. Prices per message sent are pitiful.
- It is one of the major ways for CRM, an area in which marketing has struggled. We stuff so many cards and electronic purses into the consumers’ wallets that they no longer want to know about them. Customer data and history are better retained with email marketing, allowing for a more successful CRM approach.
- Assists in the development of a long-term plan. Once you have a person’s email address, each individual who visits your page knows more about them: what they view, and whether or not what they see correlates to what they buy. This enables you to make customized offers and find various sorts of profiles.
Because of all this, we highly recommend using email marketing for your company. However, it can be really hard to find the perfect tool to do so, since there are so many of them online. That’s why we gathered the best three email marketing tools for Latin American businesses.
1. Postr
Postr is a free email marketing solution driven by artificial intelligence. This allows you to conduct a more thorough and in-depth study on each of your clients, which provides you with extra benefits since it allows you to interact with your customers in a more effective and efficient manner.
Postr uses Al-drive algorithms to help you choose the optimum time to send emails to obtain the greatest outcomes. Anyone who creates a Postr account gets email templates, up to 200 subscribers, and an infinite number of emails. You may receive one-to-one tailored information in addition to the basic options given by most email marketing systems based on the automated settings we create for each receiver. Email marketing initiatives do not require this. It may, however, send out automatic, real-time information updates.
2. Email Octopus
EmailOctopus is intended for small to medium-sized companies, as well as solopreneurs and content providers. Marketing agencies, eCommerce businesses, authors, bloggers, and record labels are among the users. Nonprofits and charities are eligible for discounts.
EmailOctopus is a low-cost email marketing solution that includes all of the tools you need to expand and engage your audience. With it, you can create stunning email campaigns using the drag-and-drop editor, or select from a library of pre-made themes. You may also create landing pages and pop-up forms to gather new subscribers.
You may build up welcome emails, as well as full onboarding and lead nurturing email sequences, using time-based automation. With segmentation, you may send customized emails to groups of subscribers while importing and collecting the data that is most important for understanding your audience. Lists can also be segmented based on campaign activity.
3. GetResponse
GetResponse distinguishes itself with sophisticated email list automation, a landing page editor, and design A/B testing. They also have a one-of-a-kind tool for generating webinar marketing tracks. GetResponse allows you to send emails to many segments at the same time, but Mailchimp only allows you to send emails to one part of each email newsletter. Because the application is available in 27 languages, it is hoped that international customers would be able to use it in their own tongue.
Also published on Medium.