If you’re searching for Data APIS, there are excellent BlueConic alternatives that could be useful.
BlueConic is one of the best pure-play customer data platforms (CDP) where you can unify a company’s first-party data from different systems and makes it available wherever and whenever it’s needed to revolutionize customer interactions and drive business success.
BlueConic is a multinational corporation with offices in the United States and Europe but also operates over 300 companies around the world, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, to unify data into persistent, individual profiles and then activate it across customer touchpoints and systems in support of a variety of growth-focused initiatives, such as customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more.
What’s CDP?
A customer data platform (CDP) is a set of software that works together to provide a single, long-lasting customer database that other systems may access. Data is obtained from a variety of sources, sanitized, and merged to create a single customer profile. This organized data can then be accessed by other marketing systems.
Customer data refers to all personal, behavioral, and demographic data obtained from a client base by marketing organizations and departments.
Many businesses utilize this technology for a variety of reasons, and it may be very handy when you need information quickly. When it comes to client data, however, caution is advised because not every API offers this service in the same categories.
But don’t worry! Here are three alternatives to BlueConic to get better results:
1- Klazify
Klazify is a website segmentation and customer data API that employs Natural Language Processing (NLP) and a Machine Learning Engine to evaluate web pages and meta tags. This API links to a specific site or URL, get data and then uses the IAB V2 Standard Classification taxonomy to categorize it into over 385 categories for one-to-one customization.
Customers may easily be helped with Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain classification. When pasting URLs into Klazify, keep in mind that it accepts both base domain and complete path URLs. The first is the domain name and top-level domain (TLD), while the second is domain-specific and allows for in-depth research and classification of online content in a particular region.
2- Celebrus
Celebrus is the Customer Data Platform from D4t4 Solutions Plc. This API captures the market’s most complete picture of customer behavior and experience, creating events and profiles in real-time for 1-to-1 personalization and streaming analytics. Moreover, this platform is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement.
Also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud. Celebrus is used by global businesses in banking, insurance, retail, travel, automotive, and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programs.
3- BlueVenn
BlueVenn is a multi-channel marketing automation app with an integrated Customer Data Platform that allows our 400+ global clients to unify and integrate every byte of customer data across their businesses into a Single Customer View (SCV).
BlueVenn’s simple, visual, drag-and-drop users interface is at the heart of all it does, allowing marketers to extract endless insights about consumers, their buying behaviors, channel performance, estimated lifetime value, the likelihood for purchase or response, and so much more.
For data access, brands no longer need to rely on database providers! Through the integrated SCV, customers benefit from an easy-to-use and revolutionary marketer-controlled approach to data management, analytics, and campaign management that puts blended offline and online data.
Also published on Medium.