Are you in charge of a B2B company? Are you looking for ways to increase your security or marketing strategies? Read on to see how domain categorization APIs can assist you.
What Should I Use Categorization and Company Data Tools?
Organizations classify websites for a variety of reasons, and we’ll go through three of them here to demonstrate how it works.
- They Help You Know Your Customers
Personalization of content is the way to go. In fact, 71% of visitors abandon impersonal websites. One approach to achieve this is to find out everything you can about them by going to their websites. This is where a website classification tool can help.
If your company sells services to clients and you’re wondering about their industry, you may type their domain into the tool’s input box and immediately discover what categories their websites fit into, giving you an idea of what they do. For example, a search for City Bird in Detroit reveals that it is mostly a style and fashion company that sells men’s apparel, presents, greeting cards, and other items.
- They Help You With Your Cybersecurity and Public Image
For firms concerned about their cybersecurity and reputation, third-party monitoring and assessment is critical. In fact, slightly more than half of the firms polled in 2021 indicated a third-party data breach had occurred, highlighting the necessity of third-party monitoring. One of the most significant parts of this monitoring procedure is website categorization. If a supplier’s network is compromised or its website contains sensitive information, it could harm your company’s reputation.
You can use a website classification tool to scan the websites of all third parties with whom you do business, and you might be startled to learn that some of them are at the very least questionable. It’s a good idea to block access to and from it on your network, as well as any other sites that contain sensitive information.
- They Help You Defend Your Brand
It’s just as critical to keep your brand off any blocklist as it is to keep dangerous URLs off your network. This will undoubtedly cause them to lose their consumers’ trust, resulting in a drop in income. This is when website classification comes in handy.
It’s a good idea to run a domain you want to buy through a website classification tool to determine if it’s been flagged as spam or contains sensitive information. Your potential business partners will be hesitant to do business with a site like this, and they will eventually remove it from their networks, restricting your commercial options.
Now that you know what a web categorization tool is, how it works, and what it’s for, it’s time to choose one. Fortunately, we are here to recommend the best option: Klazify.
How Can Klazify Benefit My Business?
Klazify is one of the most useful APIs available right now. This tool extracts internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. The response can be written in JSON, PHP, or Python.
This platform will go to the relevant domain name or URL, collect data, and generate appropriate classifications using the IAB V2 Standard classification taxonomy. These categories can be used for one-to-one personalization, marketing segmentation, and internet management, among other things.
Klazify may also obtain a list of a domain’s social media accounts, as well as the most recent logo of any firm. You can get results for even the most obscure and new brands with just one API call.
How Can I Start?
- Create an API key at www.klazify.com.
- Any domain or email address in the field you want to category should be searched and copied. Once you’ve verified that you’re not a robot, submit it.
- The API response will be in one or more programming languages.
- Find the information you need and use it effectively.
You now understand how website categorization APIs can help you and which one is the best. Start using it straight now to gain the benefits.