Are you looking for a way to be able to identify the exact location of your web customers just by having their IP address? Then you are in the right article.
Studies on the subject have shown that knowing where customers are located when making an online purchase facilitates. And improves the communications implemented by the company.
Information in the past:
Years ago it was difficult to obtain information about customers. But today this is no longer the case, as just by having available or knowing. So, with the IP address of the user, you can access a large amount of information in a very inexpensive way.
Now, what you can do is to implement an API on your website, which “reads” the IP address and displays the information. These tools are used by both small entrepreneurs and large companies. And many who have been using them for a long time say that their implementation has brought them great benefits.
What is an IP address?
On the other hand, to explain further, an IP address is a numerical representation of the point on the Internet where a device is connected. It is used to identify where something is and, in a sense, what it is. It helps to understand the basics of IP addresses which is absolutely essential for getting around the Internet.
Also, one of the APIs that allows you to display information about clients is for example ipXapi. It is one of the most secure and reliable on the market today.
The data used by this API is updated regularly. The databases have 24 updates per day. And ipXapi is integrated with multiple channels that provide real-time IP data and its data is growing every day and currently supports more than 2 million unique locations, in over 200,000 cities around the world.
Finally, ipXapi is an amazing and powerful tool that works extremely well. It is free software and it is compatible with JSON, PHP, and Python. On the other hand, the infrastructure behind ipXapi has grown to become highly scalable and efficient. That’s because it has 11 years of continuous optimization, handling between 2 and 3 billion API calls every day.