Do you want to try the newest gender classification API? You need to check out the Gender Detection API.
Understanding these gender-based disparities can help marketers better serve customers by offering them a good or service that fits their needs. While we strongly reject gender stereotypes, car advertisements will air during the national football league rather than “The Bachelor” despite our efforts. Furthermore, gender marketing in these situations is undeniably effective.
Why is gender marketing important?
Men are fixated on performance and deliverables, but women are fixated on shopping experiences.
Women enjoy the personal interaction with the salespeople, the item display, the ambient lighting, and the music, per the “Men Buy, Women Shop” study. Contrarily, men place these shopping experiences lower than the usefulness of the good or service.
Men are concerned with the ease of shopping, the availability of parking, the length of the checkout queue, and if the item is in stock. In essence, males want to visit Sears, select the item, and complete the transaction.
Women, on the other hand, take pleasure in perusing the aisles, talking with the salespeople, and contrasting the pricing of various goods. They can choose to leave without making a purchase after taking all of these factors into account.
The following are other clear distinctions between how men and women shop:
Women like to shop between midnight to one in the morning, whereas men prefer to shop between seven and eight o’clock.
Women need 14 minutes to shop, whereas males just need 10 minutes.
Long web pages are not liked by men. Long websites that demand to scroll are preferred by women.
Due to these variances in gender, marketers must adjust their marketing messages to target the appropriate gender for a more specialized experience. Gender-specific visual designs, tone and manner, and promotional offers can increase success rates.
Additionally, eDMs (electronic direct mailings) can be distributed at various times and days depending on the gender of the audience.
Above all, women have a propensity to make lesser purchases every time yet develop brand loyalty over time. In contrast to males who deliver higher value in a single purchase, women deliver higher contract value over a longer time horizon.
Hence, differentiated pricing models based on gender will help to improve profitability, while enabling the business to acquire a steady stream of new customers.
Why do we recommend Gender Detection API?
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.