Are you trying to find the perfect color palette API? We have a recommendation for you!
Because it’s a visible aspect of your brand that consumers first notice, color palette branding is very important. Color is the main factor in customer decision-making and can improve brand recognition by up to 80%!
The way people perceive the personality of your brand is significantly influenced by your colors. In order to draw customers to your business and keep them there, make sure to select colors that are memorable and recognized.
Determine the mood you want your brand to communicate before making your color selection. Is your business more laid back or professional? eccentric or conventional? Is it fun or useful? Which mood do you want your brand to convey—calm or vigor? You can begin identifying the various colors after giving these questions some thought.
Colors and visual identity
Color is fundamental to your brand’s visual identity in all of its manifestations and executions, including logos, packaging, goods, settings, and all marketing communications. The question “What can brown do for you?” served as the foundation for UPS’s whole marketing narrative. Apple’s innovative use of color revolutionized the way we view desktop computers.
When you consider the significant contribution that this modest invention made to laying the groundwork for what Apple is today, it is astounding. Color is more than just a personal preference for successful, well-managed brands; it is a crucial component of their business strategy.
Choosing the right color for your business
The choice of a color must be made with your strategic posture in mind in order to express a clear sense of meaning and distinctiveness. The color (and color scheme) you choose for your brand should reflect the emotional connotations and desires of your target market as well as the value your brand offers in satisfying those desires.
To reflect and distinguish your brand, you need to choose the right color depending on a number of factors. Some of them are:
The Target Audience
What interests them, who are they, and what kind of mood do they need to be in in order to interact with your brand? Color has diverse effects on different customers, and cultural trends are constantly changing. What color best helps your consumers understand your value and sets your brand apart from the others in the market?
A brand’s archetype
What color best exemplifies the characteristics of the archetype if you have chosen the right one for your brand? For instance, if the Explorer is your brand archetype, you might think about using colors that are linked with nature or anything else related to the archetype’s persona. Red is probably not the best color to choose.
Why do we recommend the Color Palette API?
This API has the ability to suggest color palettes related to your current RGB colors. Also, you can get a random palette to start working with.
What this API receives and what your API provides (input/output)?
This API will receive the RGB colors that you currently have and will suggest additional colors to add to your current palette.
What are the most common uses cases of this API?
This API is ideal for those web designers that need to have different suggestions based on their current color palette. Be able to access a wide range of colors and start creating styled apps and websites with beautiful colors.
Also published on Medium.