Employing a company categorization API is essential for startups… so if you’re one of them, you may need to read this post until the end to find out all you need to know about these APIs. Here you’ll find the ultimate guide!
Making decisions can be facilitated by categorization in marketing. Due to increased spending on internet advertising, it is imperative to carefully manage and utilize your marketing budget.
Website categories are frequently utilized as a trustworthy replacement when making decisions about contextual marketing and the placement of adverts because internet marketers’ access to consumer browsing data is constantly being restricted.
Instead of limiting choices to those determined solely by keywords and tags, it enables the placement of adverts on websites that target customers are more likely to visit and browse. Additionally, it enables businesses to avoid association with shady websites that can harm their brand and aids them in compiling a list of reliable organizations they feel comfortable joining forces with.
You can utilize company categorization APIs to get up-to-date information on their clients, including contact information, industry, and more. They can locate potential new clients using this information, design and implement sales strategies, and keep track of their interactions with existing clients.
Use cases of a company categorization API
Many use cases, including online offerings that allow live, real-time complete path URL categorization API classifications as well as offline databases, make website categorization API services perfect.
If a business wishes to base its own products and services on it, offline databases are excellent. This can be utilized in startups that are introducing new SaaS services or products, or OEM firms, big businesses, for both internal and external uses.
Website classifiers can also be used for marketing, allowing an advertiser to categorize potential publishers and then choose websites for ad placement that fall under the same category as the client looking to place ads.
Klazify
For gathering customer information, Klazify is the ideal tool. This technology aids you in managing your organization by utilizing data from various sources by classifying data based on a URL, email address, or domain. With the help of this API, you can accurately and automatically collect data and extract things like domain security levels, market classifications, and logos.
Klazify also provides a real-time data firehose through HTTP if you need access to the raw data stream of everything as it is being categorized. Klazify is the tool that most closely resembles a real person when it comes to thoroughly inspecting the site you’re interested in. Another outstanding feature of this technology is its ability to instantly complete this task on millions of websites.
The offline Klazify database will be helpful for people who require a nearby choice for domain classification. Other typical use cases include software customization, hardware/product integration, and internal use inside a large firm. So why do you still wait? To experience all these advantages for yourself, try Klazify now and you’ll see you won’t regret it at all!