What is B2B data enrichment?
B2B data enrichment refers to the practice of adding information through a variety of different sources, such as other databases or the internet. This added information can be used to increase the quality and relevance of your data. The term “enrichment” specifically refers to this process of adding value and context to your data by incorporating additional information, such as demographic or financial data.
Enrichment is also important when using an API because it’s a way to ensure you’re getting information that is relevant to you and your business needs. By using an API, you can ensure that the information you receive from the API has been enriched, so you can avoid inaccurate or untrustworthy data.
There are many reasons why you should use an API for your B2B Data Enrichment needs. You can use your existing data to:
- create a more valuable product
- find new customers and increase sales
- improve customer service
- make better strategic decisions
- test new products and sell them faster
How does it help?
Your lead conversion rates will improve if you have more tailored, precise data in one spot. Not only that, but you can automate the process of tracking this data and ensuring that it is always current.
So, we recommend you try out this lead enrichment API:
Klazify
Klazify is an API-enabled platform that classifies everything your business needs using machine learning.
The Klazify API accepts a URL and returns information about the company category to which it belongs. Their API examines a company’s website and classifies it into one of 385+ topic categories (their classification taxonomy is based on the IAB V2 standard).
Klazify is a website categorization API that may be used to do a range of tasks, such as:
- It organizes web pages into 350+ categories using one of three unique category formats.
- The connected social media networks and logos are gathered and updated in real-time.
- It also examines a website’s text and meta tags. Natural Language Processing is used to scan the text on the webpage. This is the classification of the website.
- They may construct a full personal profile with any email address.
- You may also use the Klazify API to check for personal and business information by entering an email address or a domain name.
In other words, acquire precise information on every lead, contact, and account in your company’s universe and enhance conversions and insights at scale.
To improve your B2B marketing data, do the following:
- To obtain your API key, go to www.klazify.com.
- Copy and paste the URL, email address, or domain name into the box provided, then double-check that you are not a robot before hitting “Submit.”
- The API supports replies in JSON, Python, and PHP.
- Select the best result and save it. Following that, you may use it for a number of purposes.
Related posts:
Make Signup Forms Shorter With A Company Data API
Also published on Medium.