In this article we will explain how an API can be used to improve business intelligence.

Business intelligence (BI) is a set of techniques and technologies that help organizations make better decisions. BI helps companies to identify trends, gain insights into customer behavior, and make better use of their data. Business intelligence can be used in a variety of areas, from marketing to finance to supply chain management. One of the most important areas of BI is predictive analytics.

Predictive analytics is a set of techniques that helps organizations predict future events based on historical data. Predictive analytics can be used to predict things like sales, customer churn, and product demand. One way to use predictive analytics is with an API for Data Science.

Utilizing previous data, predictive analytics forecasts future events. Predictive analytics can be used, for instance, to identify which customers are most likely to make a purchase in the future.

Website traffic can also be predicted using predictive analytics. You can make judgments on how to improve your website using this information to better understand how users engage with it.

If you’re looking for an easy way to get started with predictive analytics, we recommend using the Site Traffic API.

Site Traffic API

In the space provided, type the URL of the website. The traffic will also be broken down by nation, monthly visits, engagement metrics like average visit duration, bounce rate, and pages per visit, as well as the traffic sources. Online client searches are possible for them. Do sponsored ads attract the most viewers? You can learn that using this API.

All You Need To Do To Make Use Of It Is:

• Visit Site Traffic API and select “START FREE TRIAL” to begin using the API.
• Once you’ve registered in the Zyla API Hub, you’ll be ready to access the API.
• Depending on what you’re looking for, use one of the many API endpoints.
• Use the “test endpoint” button to launch an API call after finding the necessary endpoint and see the responses on your screen.

With the help of this API, developers will be able to sort databases according to their own criteria. Are you interested in finding out which URLs get the most traffic? It could be helpful to look at the websites with the highest bounce rates. Which URLs encourage visitors to stay the longest? You can assess your own page’s performance using this API. User behavior may be inferred from measurement data acquired. Find out the value of the ranks and pages. 

The “Country List” and “Traffic Source and Overview” endpoints of this API are available to developers. For the sake of this demonstration, we asked the API for the following response using the “Country List” Endpoint:

                                                                                                                                                                                                                        [{"name":"Afghanistan","alpha-2":"AF","alpha-3":"AFG","country-code":"004","iso_3166-2":"ISO 3166-2:AF","region":"Asia","sub-region":"Southern Asia","intermediate-region":"","region-code":"142","sub-region-code":"034","intermediate-region-code":""},

{"name":"Åland Islands","alpha-2":"AX","alpha-3":"ALA","country-code":"248","iso_3166-2":"ISO 3166-2:AX","region":"Europe","sub-region":"Northern Europe","intermediate-region":"","region-code":"150","sub-region-code":"154","intermediate-region-code":""},

{"name":"Albania","alpha-2":"AL","alpha-3":"ALB","country-code":"008","iso_3166-2":"ISO 3166-2:AL","region":"Europe","sub-region":"Southern Europe","intermediate-region":"","region-code":"150","sub-region-code":"039","intermediate-region-code":""},

{"name":"Algeria","alpha-2":"DZ","alpha-3":"DZA","country-code":"012","iso_3166-2":"ISO 3166-2:DZ","region":"Africa","sub-region":"Northern Africa","intermediate-region":"","region-code":"002","sub-region-code":"015","intermediate-region-code":""},

{"name":"American Samoa","alpha-2":"AS","alpha-3":"ASM","country-code":"016","iso_3166-2":"ISO 3166-2:AS","region":"Oceania","sub-region":"Polynesia","intermediate-region":"","region-code":"009","sub-region-code":"061","intermediate-region-code":""},

(...)

As you can see, in addition to a list of all supported nations, a list of each nation’s codes will be shown. The traffic analysis will take the code into account. 

Important: 

This Data Engineer API does not support HTTP or HTTPS calls. Furthermore, avoid starting the domain with www. Please mention simply the domain, such as “amazon.com,” “google.com,” and so on. Subdomains are also not supported. Only top-level domains are permitted.