The role of a site traffic API in improving SEO and digital marketing efforts is to provide information about the website’s performance. A business owner needs to track down this information for a better experience.
Developers do their job in devising website traffic tools for their clients so that they can find an easy way to gauge the popularity of their content in the web.
Nowadays, it´s impossible to run a business without considering the importance of digital marketing and SEO. These are two aspects that are necessary to be aware of these issues to increase sales, brand awareness, SEO and more. Site Traffic API is the right software for developers to tailor software for their clients in the field of business.
SEO is a technique that is used to increase the visibility of a website in search engines like Google, Yahoo, Bing and others. It´s a process that involves the creation of content that is interesting to users, so they can share it and increase the visibility -and consequently ranking- of one´s site.
On the other hand, digital marketing is an essential aspect for any company that wants to reach their audience. This involves social media, email marketing, and other techniques that are useful to reach out to potential customers. Nowadays, many companies use APIs to enhance their SEO and digital marketing efforts as well as to analyze how users interact with their website.
What Is A Site Traffic API?
In this case, a site traffic API is an application programming interface that allows to get information about the traffic on any website. This means that the user can get information about where the visitors are coming from (country), how many visits they receive per month/year/week/day, and more data that will serve its purpose.
Apart from improving SEO and enhancing digital marketing efforts, the API renders information about their competitors and learn from their wise decisions as well as from their mistakes. This is also a good scan of content so as to improve what`s necessary. This is because it provides information about which are the most popular pages of a website and this information can be used to create content for social networks like Facebook or Instagram.
On another hand, to improve digital marketing strategies this API will get information about one´s own website and see what works better for the specific audience. This data is essential to improve marketing campaigns and get better results.
In terms of SEO, a site traffic API can help analyze the performance of a website and make improvements based on the data provided by the API, for example about the keywords that are most used by users to find one´s website. This information can be used to create content that is more likely to appear in search engines.
With all of this information, companies can make decisions on how to improve their performance just by learning where most traffic comes from, countries in which they don’t have an office, and they can try to improve their SEO so that more people from those countries find them.
How To Get Started
Counting on a subscription on Zyla API Hub marketplace, just start using, connecting and managing APIs. Subscribe to Site Traffic API by simply clicking on the button “Start Free Trial”. Then meet the needed endpoint and simply provide the search reference. Make the API call by pressing the button “test endpoint” and see the results on display. The AI will process and retrieve an accurate report using this data.
Site Traffic API examines the input and processes the request using the resources available (AI and ML). In no time at all the application will retrieve an accurate response.
If the input is nissan.com, in real-time the API will retrieve a thorough report including the traffic on the website, with the number of visits over a month and a list of countries of origin of visitors in alphabetical order. The following is an extract of the response that will look like this:
{"Version":1,"SiteName":"nissan.com","Description":"nissan computer corporation, sales and service of personal computers, servers, back links, computer parts, and internet hosting and development","TopCountryShares":[{"Country":840,"CountryCode":"US","Value":0.641223779692245},{"Country":643,"CountryCode":"RU","Value":0.049623340491037345},{"Country":826,"CountryCode":"GB","Value":0.044069442011392866},{"Country":124,"CountryCode":"CA","Value":0.026636079658131074},{"Country":112,"CountryCode":"BY","Value":0.023548213329759246}],"Title":"nissan computer corporation","Engagments":{"BounceRate":"0.5714180256489889","Month":"4","Year":"2023","PagePerVisit":"1.978242549472008","Visits":"216695.75907815323","TimeOnSite":"13.918688042000053"},"EstimatedMonthlyVisits":{"2023-02-01":124507,"2023-03-01":335617,"2023-04-01":216695},"GlobalRank":{"Rank":264504},"CountryRank":{"Country":840,"CountryCode":"US","Rank":142713},"CategoryRank":{"Rank":"345","Category":"Vehicles/Makes_and_Models"},"IsSmall":false,"TrafficSources":{"Social":0.022443662538983323,"Paid Referrals":null,"Mail":null,"Referrals":0.0032666552900376135,"Search":0.03326864833345696,"Direct":0.9410210338375221},"Category":"vehicles/makes_and_models","LargeScreenshot":"https://site-images.similarcdn.com/image?url=nissan.com&t=1&s=1&h=75bed26bbe3e8068e73c47aaf980b4c6469f1ef563e903631fb99b19bc5d2222","IsDataFromGa":false,"Countries":[{"Code":"AF","UrlCode":"afghanistan","Name":"Afghanistan"},{"Code":"AX","UrlCode":"land-islands","Name":"Åland Islands"}