Are you looking for a tool that can assist you in gathering valuable information from your leads? Then, this article is for you because here we will talk about the power of using lead enrichment APIs and how to choose the best one!
If you are part of a B2B team, work in a large company or have a startup, then one of the things you are probably aware of is the importance of having accurate and complete databases with information about your leads. This is essential for any business, as knowing more about your potential customers gives you a better chance of targeting them with appropriate and relevant content, and the chances of increasing conversions are higher.
This is why lead enrichment APIs are becoming more and more popular. What are lead enrichment APIs? They are software programs that work with artificial intelligence to extract information from your website about your leads.
Lead enrichment APIs can obtain information about your website visitors, such as how much time they have spent on each page, where they have shown interest, where they have clicked and much more referred to analytics. But, most importantly, lead enrichment APIs can get personal details about your website visitors, such as from which region of the world they visited your site, how old they are, what gender they are, what language they speak, and much more.
Lead enrichment APIs obtain all this information anonymously, simply by extracting and categorising information that your website accumulates. Therefore, lead enrichment is an excellent way to leverage your data and optimise the time of your human resources. In addition, they guarantee to obtain updated and true information about your potential customers, something that is not always certain when asking your leads to provide that information themselves through forms or surveys.
To choose the best lead enrichment API, you must take into account that it has a simple to use platform, that its results are categorised in a simple to understand way and that it allows you to put all that data to work immediately.
Therefore, in the following section, we will introduce you to what we consider to be the best lead enrichment API.
What Is The Best Data Enrichment API?
According to the above, the best lead enrichment API is called Klazify and was developed by the Zyla API Hub. It is the most accurate API for automating and collecting audience data. This program gathers web data from meta tags and page content by using Natural Language Processing (NLP) and a machine learning engine. This API can offer a solution using a variety of computer languages, including Python, PHP, and JSON.
This URL categorisation API will access the pertinent domain name or URL, acquire information, and create the required classes using the IAB V2 Standard classification taxonomy. Its outcomes can be applied, among other things, to marketing segmentation, one-to-one customisation, and internet management. Klazify can be useful if you’re looking for a way to boost your company’s productivity.
How To Use This
One of Klazify‘s main advantages is that it provides a platform that is really easy to use and ensures the best UX. We’ll demonstrate how to acquire business information in this section.
1. Fill out the form at www.klazify.com to obtain an API key.
2. Take a domain related to your topic and copy it. After demonstrating that you are not a robot, submit it.
3. After that, the API will respond in one or more computer languages.
4. Find the information you’re looking for.
We have already talked about the power of lead enrichment APIs and also told you how to choose the best one. Give it a try and prove the results by yourself!