Do you want to try the most user-friendly color generator API? You should keep reading this post!
Understanding the effect of color on consumer behavior will help your brand succeed, whether you’ve chosen to leave a firm and create your own business or are launching a game-changing new startup.
According to research, up to 85% of consumers say color plays a major role in their decision to purchase a particular product, and 92% say that overall, visual appeal is the most convincing marketing aspect.
Color in branding is significant because when choosing a product to buy, we consider the design and packaging. As was already established, emotions are influenced by colors, and emotions influence decisions, including your choice to buy something. The corporation also chooses the color based on how it wants you to perceive its brand.
Why are brand colors important?
They say first impressions matter. This is particularly true when it comes to your brand since buyers are likely to notice your brand color first. In addition to conveying specific information, colors evoke feelings and emotions. Customers can do this and create an initial opinion before even learning what your product is about. Simply put, brand colors have a significant impact on how people choose to engage.
How customers respond to color
We all know that you can associate green with nature and that red is associated with danger, but both colors also have other connotations and meanings.
The study of how colors influence perceptions and actions is color psychology. It enables us to comprehend color and take use of it, particularly when it comes to branding and marketing.
A study found that 62–90% of a product’s evaluation depends just on colors, so choosing the correct brand palette is crucial.
Examples of well-known brands
Brands with great color schemes didn’t come across them by accident.
Consider the brands you interact with on a daily basis and how color contributes to their visual identity. Coke is red. It is purple, Cadbury. White is an apple. Drive along any highway to see those golden arches, and brands like Google Play use a variety of hues.
The primary colors of McDonald’s come from a decision based on science. Red is energizing, raising heart rate and, thus, appetite. Yellow is the most obvious color to detect from a distance and is associated with happiness.
None of those colors were picked at random. These businesses have done an outstanding job creating brands that can be identified solely by color. Let’s now discuss how to choose the ideal color to help people remember and recognize your business.
The best color generator API is Color Palette API
This API has the ability to suggest color palettes related to your current RGB colors. Also, you can get a random palette to start working with.
What this API receives and what your API provides (input/output)?
This API will receive the RGB colors that you currently have and will suggest additional colors to add to your current palette.
What are the most common uses cases of this API?
This API is ideal for those web designers that need to have different suggestions based on their current color palette. Be able to access a wide range of colors and start creating styled apps and websites with beautiful colors.
Also published on Medium.