Reviews left by users are a very important factor for companies. These comments and opinions can help position a product as good and make it reach more customers. Also, many of them provide important information about items and services. For example, they can report what customers like about a company’s products, what they dislike, and what they would prefer to see changed or improved.
However, companies can receive hundreds or even thousands of reviews per week, even on the same day. And let’s be honest: hardly any company has the time to read these coments one by one and find out what people think.
Wouldn’t it be easier to just automate this process? Of course. And fortunately, the technologies available today have tools for us to achieve this. These are called APIs, or Application Programming Interfaces, and many of them perform an essential task called review scraping.
What Is Review Scraping?
Review scraping is the process by which content is extracted from website and text reviews using digital programs. In this way, information of great interest to companies is obtained. For example, you gain a better understanding of customer emotions and some credibility as a company. Also, by taking into account people’s opinions, you can work to improve their confidence in your company. By achieving this, both parties will reap benefits; the company will be able to establish an emotional bond with people, and customers will assume that they can trust your entreprise and your products.
And the most reliable API to perform this review scraping is, without a doubt, Opinion Analysis API. Read on to find out why.
What Is Opinion Analysis API?
Opinion Analysis API is an API developed by Zyla Labs that can take your company’s relationship with your customers to another level. This performs a review scraping of the texts that are provided and analyzes their content. Its main function is to help you understand what users think about your company and your products, determining if they agree with your services, if they don’t or if they feel indifferent.
This information will allow you to detect areas for improvement in your company, in addition to determining what attracts customers to it or what drives them away. Understanding this and having this data will allow your company to grow and develop more in many directions.
How Does This API Work?
As we mentioned before, automating review scraping is essential. By doing so, you will save time that you can spend on other activities and tasks. Luckily, this API does all the work on its own. All it needs is for you to provide it with the information to analyze. Then you can stop worrying, it will take care of the rest!
Regarding the input, the Opinion Analysis API receives an array of up to 64 elements maximum, and analyzes the first 2000 characters of each of them. After performing the review, it will deliver the results of its analysis in the form of three outputs: promote, detract and indifferent.
And it doesn’t matter if your company doesn’t necessarily communicate in English, because it also supports Spanish and Deutch.
Plans And Other Opinion Analysis API Utilities
An excellent point in favor of the Opinion Analysis API is that it does not have any limitations beyond the number of calls supported per month. This will allow you to perform multiple queries without any problem.
This API also offers you the opportunity to try a plan at no cost, with which you can make up to 25 queries per month. Thanks to this option you will be able to try this useful tool and see how much it can help your company grow. You can check its functionality and then hire one of the other available plans. These have been designed for all needs. And if none of these convinces you, don’t worry. You can contact Zyla and create a perfect plan for your company.
Opinion Analysis API is a reliable, complete, very easy to use and accessible tool. It will work as an efficient and judicious employee, and its results will be of great use to you. With its help, you will not only be able to know what customers think about your company and detect potential regular buyers. You will also be able to know what the strengths and weaknesses of your products are and work around that. In this way, growing as a company will be easier and more practical.