Are you looking for a platform or system that allows you to promote your API? Fortunately for you, on the whole internet, there is a platform that WILL give you what you are looking for and make you successfully monetize your API.
An API (application programming interface, for short), is what enables products and services to “collaborate” with each other, which took the use of data to a level unimaginable a few years ago. In other words, systems that offer various capabilities “lend” them to other applications through APIs. For example, it is thanks to them that Facebook or Twitter allows the implementation of digital marketing and remarketing strategies by inserting themselves into web pages or sharing their data with marketing automation platforms, for example. Said in business language: it is not worth investing in developing objects –products, software, services, etc.– that are already developed.
Companies also use their APIs to communicate internal systems, websites, and custom mobile applications. It should be noted that thanks to them, it is possible to generate new types of back-and-forth relationships, without the need for eternal projects. Depending on their characteristics, APIs can be used to meet the needs of e-commerce, online payments, social networks, and cloud computing, among many others.
Although APIs are present throughout the Internet, many of them are still “invisible” to the vast majority of Internet users. And if no people or entrepreneurs are willing to use them, the APIs cannot be monetized. This is why Zyla API Hub was born. The main goal is for developers to focus on keeping the API running, while this system takes care of everything related to advertising. Do you want to know more information? Well, continue reading!
“Why should I use this system to promote my API?”
Surely this is the question you are asking yourself. And there are several answers to your concern. First of all, you should know that Zyla API Hub is responsible for getting you, potential customers. This API marketplace will create a website for you, which will receive more and more visits daily. More visits = more likely a customer to purchase the services of this API. But how does it get it?
Everything is based on the positioning of Google. Suppose your API offers a service about cars. It is important that every time a user searches for something about cars, he can find your API website among the first results. It is important to use Google, as it is the most used search engine in the world. Recent reveals that 86% of Internet users use Google to search for something. And considering that there are around 4 billion Internet users in the world, this strategy is essential.
And this positioning is generated through the SEO (Search Engine Optimization) strategy. It is a process focused on placing a certain web page in the first positions of the search results pages for a specific query from a user. Keep in mind that the better positioned a web page is in search engines, the greater the probability that the user will click on the link and therefore, the greater the probability that a user will acquire your API.
Currently, 60 APIs (number growing) already use Zyla API Hub services. What are you waiting for to advertise your API with this service?
Also published on Medium.