A multilingual website is one that provides users from all over the world with high-quality information in their native tongue and is accessible in two or more languages. Websites are by their very nature international; all you have to do is look at the statistics of a page in Google Analytics to see where the traffic is coming from and validate that some sessions are originating from other locations. Continue reading The Language Identification API Is The Key To Your Business! to learn more about this as well as Text Translation and Language Detector API; a program that will let you work in all the languages you require.
Why Is It Important To Have A Multilingual Platform?
Improve the relationship with your customers
If you want your company to be successful in pursuing market opportunities in another country and you have hired a local sales representative who speaks and knows the language of the target market, you are off to a good start. However, you should recognize the value of translating website content into the local language; as this is one of a company’s primary means of communication.
This way, even if they are on the other side of the world, your customers will feel like they are just a step away. In addition, it will give them the security that the company they hire knows and understands their needs.
Having a multilingual website is a sign that you are thinking about the target group.
That little extra effort means enough cultural diversity was considered to offer a website in multiple languages. If the customer thinks they are valuable to a brand, they will want to do business with that brand and will appreciate your efforts.
Get higher sales
Any company with a multilingual website can access and participate in international trade, obtaining greater opportunities for growth.
To maximize sales, businesses must make their online presence easily accessible, regardless of language.
This shows that translating the content of your company’s website will help you meet your marketing strategies, get more leads and get higher conversion rates.
To do this, before starting the website content translation process, consider who your target audience is:
- What country are you in?
- What are your needs?
- Are they interested in all your products and services?
- Do they speak more than one language?
This way you can decide which sections of the website you need to translate and adapt; in a way that really captures the attention of that new market you are targeting.
If the marketing campaigns carried out in the country of origin are segmented, with much more reason the market should be segmented in other countries.
The same goes for email and social media marketing campaigns, where if your prospects speak more than one language, then it’s time to consider content translation as a strategy to increase your subscriber and conversion rate.
Beat the competitors
In a study carried out in 2015 by the aforementioned firm, it was proven that the investment that companies make in languages helps them grow and stay one step ahead of their competition.
In the Forbes Global 2000 ranking published in 2018, companies that are in the Top 20 such as Shell, Apple, Toyota Motor, Exxonmobil, Samsung, Volkswagen, and Microsoft, have their website available in more than 7 languages.
Nowadays, to obtain a competitive advantage in the economic environment, you must break the paradigms by differentiating yourself from your competitors.
Look at your competition, see if they have a multilingual website and if they don’t, then why not lead the market and establish your company or brand abroad before they do; take risks and explore new markets.
Text Translation and Language Detector API: The Language Identification API Is The Key To Your Business!
This API’s goal is to assist you in determining the language of any text you provide it with. Additionally, you will have the option of dynamically translating your preferred texts. Text Translation and Language Detector API is perfect for businesses or users who deal with international traffic. Displaying your content in the language of your choice will help you provide different options for different users. Additionally, translating those texts will assist you in expanding the audience for your content.
What this API receives and what your API provides (input/output)?
Just pass the text that you want to translate or detect the language from. You will be receiving either the language or the new text translated.
If You Want To Learn More About This, Read…
What Is A Text Translation And Language Detector API?
Benefits Of Using Machine Translation For Your Business
Thank You For Reading The Language Identification API Is The Key To Your Business!
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