Consumers today have a wide range of likes, interests, and needs, all of which businesses must endeavor to meet. Knowing your market niche is one of the key components of selling goods or services. One of the fundamental aspects to sell products or services is to recognize what your market niche is and that is where the importance of data analysis comes in. It will be challenging to effectively direct all of the company’s efforts toward better profitability without a thorough understanding of this market niche. Therefore, keep reading The Ideal Website Data Analysis API For Developers; we will tell you about Site Traffic API, a tool that will give you all the information you need.
Importance of data analysis
A significant amount of work must be put forward by the company or responsible department in order to segment effectively. If we start from scratch, the work is significantly larger, and depending on the size of a company’s database; the task virtually becomes unachievable.
Companies now have access to the precise information they require to enable decision-making and business strategies based on strict criteria thanks to data analysis.
Advantages of data analysis
However, data analysis is not only useful to facilitate the work of segmentation. Among its advantages we can find:
- The optimization of processes, analyzing interactions between departments, thus eliminating inefficiencies and saving costs.
- It makes decision-making easier because data analysis enables you to identify which prospects are best for resource investment and which ones to forego.
- Improve the satisfaction of your customers, providing an objective view of customer claims and complaints and how to solve them or add additional value.
- Improve the satisfaction of your employees, detecting their motivations or their degree of satisfaction, as well as their performance.
To carry out these analyzes there are various tools, among which Tableau stands out, leading the Gartner Magic Quadrant for seven years.
The Ideal Website Data Analysis API For Developers: Site Traffic API
What is Site Traffic API? Why use Site Traffic API?
Now that we have seen the importance of data analysis for a company, we will ask ourselves a question: Why Site Traffic API? The best way to answer this question is with an example and for this, we will take a series of data that can appear in any company database.
We start from the fact that a million people have entered a store and that at least their gender and the age or age range in which those visitors are registered. We then find ourselves with 2 million pieces of data to analyze, and this is where the magnitude of the segmentation task really begins to be seen, and this is the first place where software like Site Traffic API can make our work easier.
With Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Also, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will be given traffic divided per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site