Did you realize that only 2.35% of website visitors really convert?
The first part of the battle is getting people to your website. You need to not only keep them there but also turn those leads into sales and pleased clients.
Understanding your clients is a prerequisite for doing this. Tracking website visitors is the most effective way to do this.
Tracking website visitors not only reveals who has visited your website, but also their behaviors, the source from which they arrived at your website, and other information.
Are you ready to boost your business revenue? You should keep reading this post!
Here are some benefits of website visitor tracking:
Learn Your Visitors’ Demographics
Visitor demographics are among the first things that spring to mind when you think of customer segmentation. Additionally, this is one of the first things your website data analytics show.
You can segment your audience based on their demographics and needs. You can then use this to enhance your marketing initiatives. Due to the fact that you’ll be focusing on certain audiences within your audience, you can also reduce your marketing spend.
Learn Key Details About Your Site Visitors
In addition to demographics, website visitor tracking APIs like Site Traffic API enable you to discover important information about specific site users. These include the type of business they are in, where they are located, how frequently they visit your site, and how long they stay there.
Your marketing team will find it simpler to approach the most qualified B2B sales prospects if you can determine which industry this contact is in.
Discover Your Traffic Sources
Making your marketing approach more effective requires understanding the sources of the traffic to your website.
Consider comparing the number of leads that arrive at your website from your email list to the number that find you through social media or organic search, for instance.
If the majority of your leads come from organic search, your SEO strategy may be effective.
This may also indicate that you need to adjust your email approach because your audience is not responding well to either the frequency or the content of your emails.
Leads That Convert
Don’t forget to take a peek at how many leads each of your traffic sources generates as well.
You may use this information to determine where to concentrate your upcoming marketing efforts.
If a guest post on a website in your business generates a large number of leads that ultimately become customers, you may have found your ideal target audience. It would be beneficial to research this website’s readership and think about collaborating with it once more in the future.
Why do we recommend Site Traffic API?
With this API you can get information about where any site gets its traffic.
What your API receives and what your API provides (input/output)?
To check the traffic to any website, all you need is a URL or domain, and they will provide you all the information you need. By country, engagement metrics (such as average visit duration and bounce rate, as well as pages per visit), monthly visits, and traffic sources, you may get information about your traffic. Right, they obtain their clients via online searches. Do sponsored advertisements drive the greatest traffic to them? This API will teach you that.
Also published on Medium.