Do you want to know more about your customers? Will you want to know where they are located, in which city or country? Do you want to know the type of exchange they use or the characteristics of their internet connection? If the answer to all these questions is yes. Then I recommend you to continue reading this article. You will find it very helpful.
It is crucial for the decision making process to have reliable information. Both operational and strategic decisions require a basis and evidence to be carried out. Percentages of certainty are higher when decisions are made based on verified and reliable sources of information.
On the other hand, this helps the company to reduce risk and uncertainty. This is why information technologies are extremely valuable tools. Also, they can be used to collect, process, and store data.
For data to be useful, it is necessary to:
- Clean it
- Classify it
- Transform or process it.
- Convert them into information
- And then they are ready to make decisions with them.
Surely you are wondering, but how can I access this information? Well, let us explain, there are several APIs that allow you to locate the IP address of the visitor. In this way, they can access the information provided by this IP address. This data can be: location, type of connection, the time zone set on the device, among other things.
To explain clearly: an API is an application programming interface. It is a set of subroutines, functions and procedures. It provides a certain library to be used by other software as an abstraction layer.
There are many such APIS to get the IP address, but after an exhaustive time searching, we came to the conclusion that ipXapi is the best, most complete, and reliable one.It provides really accurate information about where the device is geolocated. You can customize the user experience based on IP addresses.
To sum up, the data used by this API is updated regularly. The databases have 24 updates per day. And ipXapi is integrated with multiple channels that provide real-time IP data and its data is growing every day and currently supports more than 2 million unique locations, in over 200,000 cities around the world.