That the CBD industry is growing by leaps and bounds is no secret. Perhaps you are reading this because you have a cannabis and CBD business and you are interested in knowing how to get the most out of marketing that you can apply to increase your visibility and sales. If so, continue reading The Best Email Marketing Tool For CBD Brands In 2023, we will tell you about Postr, a mailing platform that will facilitate and improve your strategy.
Restrictions for a brand of cannabis and CBD
Let’s start with the nebula about it in this topic.
Products derived from cannabis cannot be marketed as food supplements, at least in Europe it can only be done under the category of cosmetics and aromatics.
Another aspect to take into account is that according to current legislation, marijuana derivatives that contain more than 0.2% THC cannot be legally sold. THC is an active ingredient that produces psychoactive effects (the part of cannabis that gets you high, so to speak).
This is why we find many advertising restrictions on major social networks (Twitter and Pinterest) and ad networks such as Google Ads and Facebook.
As you might guess, having the limitations of not being able to advertise, sellers of products related to CBD or cannabidiol are forced to develop their ingenuity and creativity to find other strategies when it comes to giving visibility to their products.
Bet on European suppliers
Continuing with the restrictions, we recommend you have European partners and suppliers since companies in the United States have more diffuse policies because the regulation there is not clear. In fact, there are states where it is legal to market it and others where it is not.
This applies to the topic of web hosting, web creation tool, email marketing platform, distributors…
Bet on European suppliers
Continuing with the restrictions, we recommend you to have European partners and suppliers since companies in the United States have more diffuse policies because the regulation there is not clear. In fact, there are states where it is legal to market it and others where it is not.
This applies to the topic of web hosting, web creation tool, email marketing platform, distributors…
We know that the small print of the contracts is not cool, but in this case you should review it to avoid future problems.
However, don’t get down. Taking these restrictions into account, it is time to be creative and bet on an effective channel such as email marketing.
How to create an email marketing strategy for a cannabis and CBD business
Email marketing is one of the most effective channels out there. According to a study by Litmus, for every dollar invested in email marketing, a return of $35 is obtained. Not bad at all, huh?
Let’s see in 5 steps how to create a marketing strategy for a cannabis derivatives business:
- Choose an email marketing platform, as we told you, we recommend Postr)
- Create a list of subscribers
- Assign a registration form
- Embed it on your website
- Start sharing content
Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.