Email marketing plays a key role in the betting area, following changes in advertising regulations in this sector worldwide. Restrictions on media such as radio or television have increased and fines are increasingly higher. Email marketing becomes a dignified and legal outlet that allows it to reinvent itself; fulfilling the objectives of promoting responsible behavior and controlling the compulsive behavior of users that the Law seeks to prevent. However, there are many platforms that, despite being legal, they do not allow gambling businesses to work with them. Continue reading The Best Email Marketing Platform For Gambling; we will tell you about this and about Postr, a tool that will allow you to improve your marketing strategy.
Two examples of countries that have taken regulatory action
USA
In the United States the regulations to control the advertising of games and bets is; an eternal ‘come and go’ (almost like the legality in terms of betting). In 2003, measures were implemented to ban commercial and marketing advertisements for both online casinos and land-based casinos and measures such as ‘subpoenas to appear before a judge was implemented for those media that made advertisements and advertisements directed at gambling and that could make the public believe that gambling is actually legal. Although there is actually no law that prohibits advertising for online gambling, advertisers frequently get threats and charges with “aiding and being a co-participant in a crime”.
Belgium
The ban on advertising marketing for gaming and betting in Belgium came into force in 2018 when the government implemented measures to ban any type of advertising that had to do with the sector. The regulation has been in preparation for many years hand in hand with other legal regulations to improve the ethical standards of the advertising of alcoholic beverages and cigarettes.
To date, casino operators in this small country cannot promote their services in any way as they risk getting finds. The only possible way would be to do it through websites where it is allowed to explore ‘advertising bookmakers’ but, even within this legal framework the advertisements would be subject to strict guidelines and if the authorities considered; for their part, that the promoted advertisements would encourage excessive gambling, in which case, these would be disregarded.
Advantages of emailing for the gambling sector
Email marketing is not affected by time demands, unlike what happens in radio or television advertising. Therefore, the shipment occurs based on the analysis of the time of day when it has the best result. The campaigns will help above all to retain subscribers, this being one of the most sought-after objectives by bookmakers, who will see the effects on their profits, as they go from the occasional player to the loyal customer.
Email marketing allows you to offer attractive content at the right time, for example, a discount to start a new game or a notice of how to get extra bonuses. This information goes directly to the subscriber, ensuring its delivery efficiency. The ROI is lower if the message appears on radio, television, or social networks because the client we are looking for may not be paying attention to that channel at that moment.
Finally, email marketing allows you to differentiate the promotional gambling of other betting houses from the competition. The proliferation of businesses in this sector inevitably leads to the search for new strategies to stand out from other bookmakers and stand out from the rest since; as we have seen at the beginning, there is a lot of money at stake
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Postr: The Best Email Marketing Platform For Gambling
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
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Also published on Medium.